The STUDIO2RETAIL format took place for the first time in September 2021 as part of Berlin Fashion Week. In Januar 2023, the Fashion Council Germany event format will be continued.

The FCG presents Berlin designers, shops and studios. These open their doors and offer end consumers an exclusive shopping experience with POP-UP shops, studio visits and special offers. The focus is on fashion, innovation and sustainability. Studio2Retail supports the participants with the activation and communication of events. Designers, brands and stores can register on the website to become part of the growing network.

STUDIO2RETAIL is supported by the Senate Department for Economics, Energy and Public Enterprises.