COMPETITION

DETAILS AND ENTRY CONDITIONS PER COMPETITION CATEGORY

STORE AND ATELIER EVENTS

The Senate, Department of Economic Affairs, Energy and Public Enterprises / Project Future provides prize money to support concepts of stationary retail and German-based designers (preferably from Berlin) that take place during the Berlin Fashion Week in February 2024. The prize money is to be awarded to outstanding creative and sustainable B2C event concepts.

The most convincing 5 concepts can win 5,000 EUR in prize money. A jury of industry experts will select the winning concepts.

PARTICIPATION REQUIREMENTS

The participant must

• be registered in Germany, preferably in Berlin and
• employ no more than 30 staff members.

Documents to be submitted, expectations for the concept

• The event concept must address and benefit end consumers and
• have a comprehensible concept for the realisation of sustainability and inclusion in the company model and in the event concept,
• contain an appropriate and comprehensible cost planning (cost and financing plan) as well as good chances of realisation (expenditure to available time) and
• the documents to be submitted must be complete and truthful.
• In addition, the self-declarations on the Charter of Fundamental Rights of the European Union and on the de-minimis-declaration must be completed and signed and submitted with the application.

SELECTION CRITERIA

The event concept must

• focus on high-quality, creative, and relevant fashion - designed in Berlin and Germany
• achieve an above-average media impact and visitor numbers (evidenced by references such as the reporting of its own event or strategy description backed up with examples of similar events) and
• emphasize its added value for Berlin Fashion by imparting knowledge on relevant topics related to the fashion industry or enabling exchange between fashion designers and interested guests.

Your event concept must portray your company, the event idea, the uniqueness of the event idea, and the aspect of sustainability, both in the company's corporate model and in the event concept. In addition, the probability of realization is evaluated on the basis of a basic cost breakdown, the corresponding financing plan and a brief project plan with time-based milestones. Please address all the above-mentioned participation requirements and selection criteria.

Furthermore, we would be happy if you registered your store or studio at STUDIO2RETAIL as part of our network. From September 11th on, primarily Berlin-based designers and retailers can apply.

Submission deadline: 03.10.2023, 11:59 PM

LINK TO APPLICATION FORM: https://berlinfashionweek.alpha-awards.com/ui/auth

DOWNLOAD: application form structure

FASHION SHOWS AND PRESENTATIONS

The Senate Department for Economic Affairs, Energy and Public Enterprises / Project Future provides prize money to support promising designers and fashion labels (primarily from Berlin and Germany) and their fashion shows and presentations taking place during Berlin Fashion Week in February 2024. The prize money will be awarded to outstanding, creative, and sustainable fashion presentation concepts.

The top 14 concepts, submitted by applicants registered in Berlin and Germany, can each win 25,000 EUR in prize money. In addition, 4x 25,000 EUR in prize money can be awarded to contestants from Ukraine. A jury of industry experts will select the winning concepts.

PARTICIPATION REQUIREMENTS

The participant must

• be a fashion label and
• preferably be registered in Berlin and Germany or come from Ukraine and
• employ less than 30 people.

Documents to be submitted and expectations of the concept:

• The event concept must focus on professional visitors from the fashion industry and
• be conceived as a collection presentation in front of an international professional audience,
• have a comprehensible concept for the realisation of sustainability and inclusion in the company model and in the event concept,
• include an appropriate and comprehensible cost planning (cost and financing plan) and good chances of realisation (expenditure to available time), and
• the documents to be submitted must be complete and truthful.
• In addition, the self-declarations on the the Charter of Fundamental Rights of the European Union and on de minimis declaration must be completed and signed and submitted with the application.

SELECTION CRITERIA

• Exceptional design performance of the brand and collection (design-related unique positioning of the brand)
• Marketability of the collection
• The format should achieve an above-average national and international media impact and an above-average number of trade visitors. This should be made comprehensible through own or comparative references.
• Unique presentation concept (including location, collaborations, innovation).

The application should represent the brand, its aesthetics and communicative strategy, its concerns with sustainability and inclusivity, the company's innovation component, the planned collection and its inspiration (through text and visuals). Moreover, it should show the concept of the fashion show/presentation and its uniqueness. In order to determine the probability of realization, the application also requires a basic cost calculation, a supplementary financing plan, and a project-timeline overview. Besides that, kindly consider the selection criteria and participation requirements listed above in your application.

Designers and fashion labels can start applying for the prize fund as of September 11^th.

Submission deadline: 03.10.2023, 11:59 PM

LINK TO APPLICATION FORM: https://berlinfashionweek.alpha-awards.com/ui/auth

DOWNLOAD: application form structure