ODEEH

ABOUT THE SHOW

The grand finale of the second day of Berlin Fashion Week took place in the colonnade of the Altes Museum, where Otto Drögsler and Jörg Ehrlich, the duo behind ODEEH, presented their latest collection. The Berlin Contemporary winners once again showcased highly eclectic designs this season, all united by one thing: artisanal excellence.

Athletic track pants combined with mini blazers, techno fabrics, and abstract, Japanese-inspired floral prints were on display. Classic striped shirts were refined with small rhinestones, while the shimmering threads of two acid-green looks fluttered charmingly in the wind. Particularly chic were the light pink designs with raw edges, adorned with sparkling brooches.

Merging patterns, colors, materials, and styles is firmly embedded in ODEEH's DNA. What stylistically defines this season's collection?

We're blending a touch of kitsch, some romance, and a hint of toughness. All these elements come together in ODEEH, creating a very harmonious composition. We aim for everything – purity and complexity, simplicity and intricacy. And that's precisely reflected in our collection.

You love to play with contrasts. Which ones are most significant in this collection?

Transparency and layerings are key this season. We are extensively experimenting with these elements. Technical fabrics with dynamic surfaces, contrasting textures like crinkled versus shiny and matte. Multi-dimensional compositions and intricate fabric constructions juxtaposed with simple basics like white cotton poplin or silk crepe de chine intrigue us.

This season, your collection consciously does not carry a title. Why?

We deliberately refrain from titling our collections this season. We prefer not to adhere to themes or titles that prescribe the direction of our new collection. For us, each collection represents a new chapter, embodying the juxtaposition of styles and the creation of wardrobes for women who express themselves in a visible, often unconventional, and always freestyle manner. We release three drops per season, totaling six annually. Our approach intentionally avoids thematic constraints. Headlines and rigid themes feel limiting to us. Instead, we embrace everything that piques our interest and resonates with our current mood, allowing each element the potential to influence our collection.

What inspired you this season?

The daily life of a modern, self-defined woman. And always these questions: What does it take to be seen, to be remembered in an abstract way? What does 'beauty' or 'Oh, she looks great' mean? What challenges us? What are we still curious about? What fields are still undiscovered for us, having been in these creative processes for so long? What are our white and undiscovered spots on this map of creativity?

Your runway show took place in the impressive columned hall of the Old Museum, a Schinkel building. How does such a historical venue influence your fashion?

It is a truly iconic location, with extreme proportions, high ceilings, and a magnificent, marbled backdrop. The historical setting compels us to embrace modernity in every aspect.

ABOUT THE LABEL

With their label ODEEH Otto Drögsler and Jörg Ehrlich stand for a now rare atelier tradition since 2008. ODEEH is the result of the designer duo’s pursuit of perfection and passion for their collection. Dealing creatively with the different tempers brings the special tension and complexity to the collection. Be it regarding the silhouettes or the range of the materials. Uncountable hours at the sketch block and the dress form, confrontations and discussions of the creative team resulted in the distinctive message of collection. Drögsler and Ehrlich complete each other to a greater picture, an overall vision of ODEEH. Brave. Creative. Eclectic. Sometimes casual. Elegant, occasionally formal and strict. Playing with extreme silhouettes, creating a tension between traditional and experimental tailoring. Old – School – Couture is never more than a subtle hint. The manufacturing and compilation deliberately break with this elegance. The combination of the single elements explores new exceptional paths. Every piece of the collection is designed to be combined freely, but only in interplay the individual look of ODEEH truly unfolds. From the first pencil stroke up to the delivery only specialists work on ODEEH, beginning with the best weavers and silk printers of northern Italy to the production in German studios,manufactories and master enterprises. This conscious anti-industrialism once more reflects ODEEH’s underlying sophisticated principle.

All images, brand descriptions and further informations are available at the official Berlin Fashion Week

MEDIA HUB