SF1OG
About the Collection
What meanings do uniforms hold? What role do they play in shaping identity? What purposes do they have? For Autumn/Winter 2025/26, SF1OG seeks to answer these questions and reinterprets the concept of the uniform. Inspired by the craftsmanship and functionality of historical uniforms, the label incorporates personal youth memories and cultural references, particularly from the indie and rock music scenes, into its latest designs. This season’s silhouettes are consequently slimmer, sharper and streamlined. Innovative techniques and unexpected contrasts in materials run throughout the collection. Luxurious fabrics meet rough textures, creating a dialogue between past and present. Leather applications play an important role, combined with studs and pins inspired by uniform embellishments and identifying symbols of belonging within subcultures. Also noteworthy: the new 3D-printed sunglasses collection, developed in collaboration with Newformat, inspired by the iconic shutter shades of the late 2000s.
All images are available at the official Berlin Fashion Week MEDIA HUB.
ABOUT THE BRAND
SF1OG is a celebration of nostalgia and zeitgeist, drawing on references from the past to create unique and detail-oriented products that live up to the future. While they value traditional techniques, they are not afraid to break classic rules and put their own spin on things. At the heart of the brand is a fascination for materials and distinctive cuts, which are used to create products that are not just unique, but also deeply satisfying to use.
Why did you start your label/business?
To have a platform where I could express my own perspective and ideas. I always felt held back by rules during my fashion design studies, so I decided to create this 'universe' revolving around nostalgia and the passion for storys of people from different generations while having a strong set of values regarding sustainability and responsibility.
