SF1OG

ABOUT THE COLLECTION

For Spring/Summer 2026, SF1OG explores the notion of romance, more precisely walking the fine line between longing, obsession, and emotional decay. The inspiration stems from historic artworks portraying women driven to madness by love. These haunting, evocative images resonated deeply with creative director Rosa Dahl. As political and social turbulence deepens, the latest collection traces a collective nostalgia for teenage intensity – the chaotic, awkward, and oddly comforting phase of emotional overexposure. The result is a collection that is raw yet romantic, structured yet soft, drawing from historical costume, indie culture, and late 2000s nostalgia. The brand’s fascination with antique craftsmanship continues, incorporating lacework, corsetry and distressed finishes, and using materials such as repurposed antique fabrics, luxurious wool, leather, silk, and sequins. A key feature is the wide range of custom-developed fabrics and leathers, produced in close collaboration with artisanal makers. Key pieces include the tattooed leather vests, designed to blend seamlessly with the wearer’s skin. 
 

All images are available at the official Berlin Fashion Week MEDIA HUB.

ABOUT THE BRAND

SF1OG is the German anagram for Sidewing First Floor, reflecting the brands humble beginnings in a typical Berlin one-room flat. As the name already indicates: SF1OG is a place. A place for creativity and experimentation. It‘s design merges the Zeitgeist with nostalgic influences, creating designs that evoke a sense of the past. The Berlin based label is known for its responsible approach, using repurposed fabrics to craft modern yet timeless pieces with sustainability at heart.