SF1OG
ABOUT THE BRAND
SF1OG is a celebration of nostalgia and zeitgeist, drawing on references from the past to create unique and detail-oriented products that live up to the future. Founded by Rosa Marga Dahl during her fashion design studies, SF1OG is co-directed by Jacob Langemeyer. While the brand values traditional techniques, theyare not afraid to break classic rules and put their own spin on things. The heart of the brand is a fascination for materials and distinctive cuts, which are used for creating truely unique ready-to-wear products..The name "SF1OG" stands for "Seitenflügel 1. Obergeschoss," the German term for "side wing first floor," reflecting the humble beginnings in Rosa's one-room flat.
All images are available at the official Berlin Fashion Week MEDIA HUB.
Why did you start your label/business?
To have a platform where I could express my own perspective and ideas. I always felt held back by rules during my fashion design studies, so I decided to create this 'universe' revolving around nostalgia and the passion for storys of people from different generations while having a strong set of values regarding sustainability and responsibility.