SVEASØN
ABOUT THE BRAND
SVEASØN is the brainchild of designer Svea Beckedorf, blending vibrant artistry with sustainable fashion. The label embodies ethical practices, inclusivity, and self-expression, aiming to inspire a connected community. SVEASØN creates sculptures that transcend gender, language, and social class, promoting body positivity and uniqueness. Its fashion collections are based on these sculptures, offering reversible, adjustable garments that empower wearers to express themselves freely.
What non-fashion related sources or experiences have influenced your current collection?
My collection is influenced by Molybdomancy, an ancient divination practice using molten metals to create shapes that are later interpreted. This parallels my approach to sculpting and designing garments, allowing organic forms to emerge. Another inspiration is nature, particularly the landscapes and traditional crafts of my hometown Hamburg, such as wool production. This connects my designs to history, community, and the environment, making each piece a larger narrative that transcends fashion.