Mercedes-Benz and creative agency NOWADAYS present the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2020 from January 13 - 15, 2020.
The show format enters the next stage and therefore changes its location: the Mercedes-Benz Fashion Week will take place at the Kraftwerk Berlin.
„The Mercedes-Benz Fashion Week Berlin will from now take place at Kraftwerk. Thanks to the large size of the event location, fashion will be staged perfectly - on the runway as well as areas that are accessible for the broad public“, declares Michael Schiebe, Leader Distribution Cars Germany and member of the board Mercedes-Benz Cars Distribution Germany. „It is our aim since many years to support and develop the fashion location Germany with our engagement in Berlin and offer established designers as well as promising upcoming talents in this highly relevant industry a platform of international standing.“
„The former Heizkraftwerk Mitte is an icon of Berlin’s industry and culture history and amazes visitors with its industrial charm within the heart of the city. The event location offers perfect conditions for the Mercedes-Benz Fashion Week to expand and develop successfully from a show format to an inspiring fashion space focussing Germany as a fashion location“, says Marcus Kurz, operator and CEO of NOWADAYS.
For the season Autumn/Winter 2020, Mercedes-Benz Fashion Week Berlin opens the gates of the new location for the first time on Monday, January 13th, 2020 and offers Berliners as well as fashion fans around the globe access to the event:
Additional to open-for-public spaces within the location of Kraftwerk, all presented shows will be streamed live via www.mbfw.berlin as well as on social networks instagram (@MBFW.berlin), youtube and facebook.