DAGGER

ABOUT THE BRAND

Berlin-based DAGGER takes its name from the ceremonial blade used in pagan rituals — a symbol of endings, beginnings, and transformation. Founded in 2020 by Luke Rainey after losing his job with just €300 to his name, the brand was born from disruption. The final line of his dismissal letter — “We wish you all the best for your professional future and personal wellbeing” — became its foundation, stamped onto the now-iconic Core T-shirt. Rooted in Rainey’s rebellious youth in early 2000s Northern Ireland, DAGGER channels DIY spirit, skate culture, and resilience — a tribute to lives lived hard, worn in, and worn proud.