Fruché

ABOUT THE BRAND

Fruché, founded by Frank Aghuno in Lagos, is a contemporary fashion brand rooted in storytelling, craftsmanship, and intentional design. Each collection explores identity, heritage, and individuality through bold silhouettes and expressive forms. The brand embraces slow, thoughtful production, prioritizing quality, waste-conscious processes, and responsible material use. 

Fruché collaborates with women’s communities across Nigeria who preserve age-old artisanal techniques such as hand-dyeing and weaving, ensuring traditional knowledge continues to thrive. By merging heritage with modern creativity, Fruché creates garments that honour culture while imagining new possibilities for African fashion.