GmbH
ABOUT THE COLLECTION
The GmbH show began with a moment of silence for the victims in Gaza, taking place as part of Intervention at the Palais am Funkturm. In a setting reminiscent of a grand ballroom, the fashion label by Benjamin Huseby and Serhat Işik presented a politically charged, poetic collection full of dramaturgy. The label sought to answer a pressing question: How can we continue to live, to love, and not lose ourselves in the face of the world’s atrocities? Titled “Imitation of Life,” the collection was divided into three acts. During the intermissions, “Pearl’s Dream” from Night of the Hunter by Walter Schumann played over the speakers. In terms of fashion, the label showcased delicate satin boxer shorts, tops and shirts, precise tailoring, and looks combining crop tops with elegant trousers. Elsewhere, oversized bows adorned the backs of coats and blazers, while tops featured bow details or sash-like silhouettes. Some pieces were embroidered with phrases such as “Safe from harm,” “Mashallah,” or “Peace be upon you from what you patiently endured.”
All images are available at the official Berlin Fashion Week MEDIA HUB.
ABOUT THE BRAND
GmbH was founded in Berlin by Serhat Isik and Benjamin A. Huseby in 2016, as a project using the craft of garment making for storytelling, and to respond to current events in the world. GmbH quickly gained cult status for their strong silhouettes, mixing elements of German workwear with high-fashion references, making garments that both accentuate and protect the body, but always interwoven with their heritage as children of immigrants.
How does your cultural background or heritage play a role in your designs?
Our cultural heritage is at the core of GmbH. As children of immigrants, our backgrounds shape how we design, tell stories, and challenge norms. It is not a theme but a lived experience that informs every detail, from fabrics to casting. Heritage is our foundation and a way to imagine new futures in fashion.
