LUEDER

About the Collection

Lueder’s latest collection, “The Shell,” presented itself with a dramatic and dystopian feel, inspired by themes of friendly stalking and voyeurism, as well as the experience of getting lost in fantasy and dreams. Throughout the collection, narratives of coming of age and coming to life were present, which is why the designer felt drawn to tapestry, elaborate curtains, and carpet prints from the 19th century—an era when upper-class wives dressed in and camouflaged themselves with the prints in their homes. Lueder introduced sustainable fake fur to enhance the camp aesthetic or evoke a sense of a “new metrosexual feeling.” Elsewhere, the collection featured embossed tartan prints made of lycra, visible underwear panty lines, a zombie-esque sportswear look, bold statement tees, and skinny jeans that can be transformed into flared pants. The fusion of past, present, and future is best represented in the special rose print, which references a handkerchief a princess from the past might have used to dry her tears. The brand incorporated the contemporary emoji rose—an emblem of the present—and the spiral, symbolizing the unforeseeable future.

All images are available at the official Berlin Fashion Week MEDIA HUB.

ABOUT THE BRAND

LUEDER represents a hybrid linked to sportswear complemented by maniacal attention to sartorial detail mixed with medieval silhouettes. LUEDER researches medieval armour based on the desire for shielding, freedom of expression, and bringing out their individuality. LUEDER adds a sustainable attitude to the brand, as it produces using organic denim, recycled jersey, and regenerated nylon. She has been shortlisted for the Vogue fashion fund in September 2024 and showed at BFW in July 2024.

All images, brand descriptions and further information are available at the official Berlin Fashion Week MEDIA HUB.