LUEDER
![[Translate to en:] © Finnegan Koichi Godenschweger](/fileadmin/_processed_/1/b/csm_10_LUEDER_SS25_Runway_by_Finnegan_Koichi_Godenschweger_b5b2e63201.jpg "© Finnegan Koichi Godenschweger")
ABOUT THE BRAND
LUEDER represents a hybrid linked to sportswear complemented by maniacal attention to sartorial detail mixed with medieval silhouettes. LUEDER researches medieval armour based on the desire for shielding, freedom of expression, and bringing out their individuality. LUEDER adds a sustainable attitude to the brand, as it produces using organic denim, recycled jersey, and regenerated nylon. She has been shortlisted for the Vogue fashion fund in September 2024 and showed at BFW in July 2024.
All images, brand descriptions and further information are available at the official Berlin Fashion Week MEDIA HUB.
Why did you start your label/business?
Central to my philosophy in Fashion is community collaboration and through my Label LUEDER I can create this (performance-)space, collaborate, and work on addressing mental health in Fashion. I call my clothing metaphorical armor which is inspired by the challenges of mental obstacles in our daily lives.