Orange Culture

ABOUT THE BRAND

Orange Culture is a Lagos-born fashion brand redefining contemporary African luxury. Founded by Adebayo Okelawal, the label blends heritage fabrics, gender-fluid silhouettes, and bold storytelling to create collections that challenge norms and celebrate identity. Known for its sculptural tailoring, vibrant color palettes, and socially conscious narratives, Orange Culture merges art, performance, and fashion to inspire dialogue on culture, history, and self-expression. With a global perspective rooted in African creativity, the brand positions itself at the intersection of craftsmanship, activism, and modern luxury.

All images are available at the official Berlin Fashion Week MEDIA HUB.

ABOUT THE COLLECTION

The Nigerian brand Orange Culture presented its latest collection “In the Shadow”, exploring the complexities of mental health. Designer Adebayo Oke-Lawal drew inspiration from the silent struggles many people carry, especially in communities where mental health is still heavily stigmatized. The collection is also an emotional nod to Nigerian societal pressures where people often equate perfection with value, and the beauty of breaking that illusion. The brand worked with a mix of materials including Regenesis fabrics, handwoven aso-oke, cottons, wool. The palette is vibrant and expressive to reflect the emotional spectrum. In terms of silhouettes, simple foundations are reimagined the Orange Culture way, infusing them with a childlike playfulness, quirk, and the brand’s signature androgynous spirit. Highlights include the print pieces, hand-beaded looks and reworked classic silhouettes. 

All images are available at the official Berlin Fashion Week MEDIA HUB.