SF1OG

About the Collection

What meanings do uniforms hold? What role do they play in shaping identity? What purposes do they have? For Autumn/Winter 2025/26, SF1OG seeks to answer these questions and reinterprets the concept of the uniform. Inspired by the craftsmanship and functionality of historical uniforms, the label incorporates personal youth memories and cultural references, particularly from the indie and rock music scenes, into its latest designs. This season’s silhouettes are consequently slimmer, sharper and streamlined. Innovative techniques and unexpected contrasts in materials run throughout the collection. Luxurious fabrics meet rough textures, creating a dialogue between past and present. Leather applications play an important role, combined with studs and pins inspired by uniform embellishments and identifying symbols of belonging within subcultures. Also noteworthy:  the new 3D-printed sunglasses collection, developed in collaboration with Newformat, inspired by the iconic shutter shades of the late 2000s. 

All images are available at the official Berlin Fashion Week MEDIA HUB.

ABOUT THE BRAND

SF1OG is the German anagram for Sidewing First Floor, reflecting the brands humble beginnings in a typical Berlin one-room flat. As the name already indicates: SF1OG is a place. A place for creativity and experimentation. It‘s design merges the Zeitgeist with nostalgic influences, creating designs that evoke a sense of the past. The Berlin based label is known for its responsible approach, using repurposed fabrics to craft modern yet timeless pieces with sustainability at heart.