SF1OG

ABOUT THE SHOW

Rosa Marga Dahl and Jacob Langemeyer from SF1OG presented their collection at the historic Umspannwerk in Berlin Reinickendorf. Inspired by the vibrancy of marketplaces, the repeated Berlin Contemporary winners invited their audience to celebrate craftsmanship, local products, and the moment of encounter with them: They showcased designs with marketplace references such as aprons integrated into pants and skirts, patchwork shirts made from antique kitchen linen, and plaid shopping bags on T-shirts, all to the live music of the rock band Golden Hours.

Looks featuring leggings, culottes, and layered tops represented the diverse everyday lives of people and were paired with mini backpacks and shopping bags, created in collaboration with Eastpak from recycled materials.

"At SF1OG, we always build our collections from three material categories," explains Jacob Langemeyer. “One-third new sustainable fabrics, one-third deadstock fabrics, and one-third antique recycled fabrics and textiles. For spring/summer, we sourced antique linen from the years 1800-1900 as well as a variety of old plaid men's shirts that represent typical marketplace patterns. We enjoy playing with the merging of 'masculine' and 'feminine' silhouettes to offer a new perspective on 'menswear.' We deliberately put these terms in quotes because we believe that fashion should evolve towards a more inclusive approach, away from traditional labels. The collection included several marketplace-related details that allow garments to be transformed into bags. Further exciting texture contrasts, intricate knit pieces, and pockets integrated into various garments reinforced the lively and artistic spirit of the collection.”

The presentation of the SS25 collection was complemented by a live performance by the rock band Golden Hours. Their dark, tension-filled, and sometimes hypnotic rock 'n' roll sounds accompanied the models as they walked through the market aisles. The casting, curated by Casting Director Kyra Sophie Wilhelmseder, reflected the diversity and authenticity found in the bustling corridors of a market. The selection of models emphasized real, diverse characters and broke with the conventional norms of the fashion industry, showcasing a variety of body types, ages, and backgrounds.

In addition to the artisanal looks of the collection, there were four exclusive backpack and bag models, made in collaboration with Eastpak from reused materials.

ABOUT THE LABEL

SF1OG is a celebration of nostalgia and zeitgeist, drawing on references from the past to create unique and detail-oriented products that live up to the future. While they value traditional techniques, they are not afraid to break classic rules and put their own spin on things. At the heart of the brand is a fascination for materials and distinctive cuts, which are used to create products that are not just unique, but also deeply satisfying to use. Each piece tells a story and is tailor-made. SF1OG lately appeared in Vogue Runway, Vogue Italy, Vogue Germany, Wonderland, Sleek, Fucking Young!, The Perfect Magazine, Numero, Metal, i-D Magazine, Sicky Mag, GQ Germany, and Fashion United to name a few.

All images, brand descriptions and further information are available at the official Berlin Fashion Week MEDIA HUB.