SF1OG

ABOUT THE BRAND

SF1OG is a celebration of nostalgia and zeitgeist, drawing on references from the past to create unique and detail-oriented products that live up to the future. While they value traditional techniques, they are not afraid to break classic rules and put their own spin on things. At the heart of the brand is a fascination for materials and distinctive cuts, which are used to create products that are not just unique, but also deeply satisfying to use.

All images, brand descriptions and further information are available at the official Berlin Fashion Week MEDIA HUB.

Why did you start your label/business?

To have a platform where I could express my own perspective and ideas. I always felt held back by rules during my fashion design studies, so I decided to create this 'universe' revolving around nostalgia and the passion for storys of people from different generations while having a strong set of values regarding sustainability and responsibility.