Avenir

ABOUT THE LABEL

"Avenir in its definition is: future. The work which we do today, takes from yesterday to ensure tomorrow. Avenir is a circular, purpose driven fashion brand based in Berlin. Founded by Sophie Claussen in 2020 upon the value of uncompromising commitment to conscious design and production. With ecological and social consequences at the core of our work, Avenir is dedicated to constructing from pre-existing materials within honest working conditions. Our core strength lies in circular production, emphasizing upcycling and waste reduction in our designs. Avenir embraces a Circular Business Model, prioritizing environmental restoration and social responsibility through circular supply chains, resource reduction, and innovation. Infusing pre-owned materials with new life through minimalistic, elegant designs and sharp, clean lines; Avenir produces luxury fashion out of pre-loved textiles. Avenir offers a dual line approach, with our 'Blue Line' offering unique, made-to-order upcycled garments, celebrating individuality and slow design. Simultaneously, the 'Red Line' provides accessible eco-conscious ready-to-wear options. Through Avenir, clothing transforms into a means of personal expression and impactful communication. Clothing is a powerful form of self-expression, both privately and publicly. Avenir provides inclusive power dressing solutions to environmentally and style conscious individuals. As a brand dedicated to facilitating personal expression we recognise the need for products that align with our customers' values, creating garments which convey shared values of quality design, environmental consciousness and an appreciation for fashion.  Avenir began in Berlin and has since its inception deepened with purpose, understanding, community and connections. Avenir's Berlin roots provide a well grounded base for nurturing growth as well as exploration. Avenir has the desire to channel our message on sustainable fashion and social change beyond Berlin. We have grown ourselves within Germany and through positive local support we have branched out globally to spaces within London, New York and Japan. This global map of connected communities formed through shared values, and fashion, nourishes the spirit and commitments of Avenir.  Appreciating the stories and values behind our products, knowing this reflects a commitment to a better world, Avenir designs items that empower both the hands involved in its creation and those wearing them. In a world that values depth over superficial extravagance, Avenir champions slow luxury, a new era in fashion that merges craftsmanship, quality, and ethical exclusivity. Avenir promotes mindful consumption and joyful activism not just through our designs but also through skill sharing workshops and activations. Harnessing the transformative potential of craft for social progress, fostering community, open-education and fashion specific skills in repair and revitalisation. Avenir believes: In an inclusive society, between all beings as well as within nature. Exploring and creating new paths to redefine a future of inclusion, accessibility and consciousness for all those around us."

All images, brand descriptions and further information are available at the official Berlin Fashion Week MEDIA HUB.