Berlin Contemporary

© Maxine Stiller

Berlin Fashion Week Concept Competition:

The competition initiated on behalf of SenWEB and the FCG consists of two categories: The talent promotion BERLIN CONTEMPORARY and the B2C concept STUDIO2RETAIL. The aim of both initiatives is to strengthen Berlin's international relevance as a fashion centre and to offer design talent and their collections a stage. 

BERLIN CONTEMPORARY: Powerhouse of Talents

The creative heart of the BFW programme is the BERLIN CONTEMPORARY competition, which selects 18 established and up-and-coming labels that are convincing in terms of style, craftsmanship and concept with international commercial potential. They will each receive prize money of €25,000 for the fashion shows. The jury, consisting of seven internationally experienced experts from the press, social media, sustainability and business development, will evaluate the labels and their concepts based on design performance, marketability, media impact and the innovation factor. In addition to the prize money, the winners also receive support in the areas of communication and show design as well as valuable network connections and sales and PR contacts. More information.

The BERLIN CONTEMPORARY winners for Berlin Fashion Week in February 2024 are: Avenir, Dennis Chuene, Kitschy Couture, Lou de Bètoly, Lueder, Malaikaraiss, Marke, Namilia, Olivia Ballard, Rianna + Nina, Richert Beil, SF1OG, Sia Arnika and William Fan from Germany as well as the Ukrainian labels Bobkova, DZHUS, Glück Clothes and PLNGNS.

STUDIO2RETAIL: BFW for all fashion enthusiasts 

STUDIO2RETAIL is the B2C initiative of Berlin Fashion Week, which has set itself the goal of making fashion accessible to everyone. The STUDIO2RETAIL competition supports stationary retail, events and other designers from Germany in Berlin and thus brings the special vibe of BFW to the streets of the city - and this can best be understood when you meet the creative talents and designers who shape it. The competition will therefore recognise event concepts aimed at end consumers that focus on their key themes of sustainability, inclusion, education and community. The five most convincing will each receive a grant of €5,000. Thanks to STUDIO2RETAIL, anyone can become part of Berlin Fashion Week, regardless of whether they work in the fashion industry - or are simply passionate about fashion. Access is provided by a network of studios, pop-ups and stores that open their doors during Berlin Fashion Week and offer specials, as well as an event calendar that lists all events that even fashion enthusiasts without a professional background can take part in. This also includes the concepts honoured in the competition. Further information can be found at

Please note: The Berlin Concept Competition for Fashion Week 02/24 has ended.

Further information and the timeline for the next edition of Berlin Fashion Week 07/24 will follow and be published here. To stay updated, subscribe to our newsletter and follow us on Instagram: @berlinfashionwe

We look forward to your application for the Concept Competition for Berlin Fashion Week 07/2024!