Lou de Bètoly
ABOUT THE BRAND
Lou de Bètoly, a Berlin label founded by the French designer, combines elegance with extravagance, fragility with chaos, and innovation with nostalgia. Focusing on sustainability through upcycling and local handicraft, the label works exclusively with vintage and deadstock textiles. The unique Haute Couture pieces blend traditional techniques like embroidery, knitting, and weaving with contemporary aesthetics – as seen on celebrities like Dua Lipa, ROSALÍA, and Beyoncé.
All images, brand descriptions and further information are available at the official Berlin Fashion Week MEDIA HUB.
Why did you start your label/business?
With Lou de Bètoly, I wanted to focus on craft and blur the boundaries between applied art, design, and art. There are different ways of being a designer. What's interesting and challenging is rethinking the process, showing new possibilities, and still feeling free to create while being conscious of what you're putting into the world. I wanted to find a way out of the dead end of commerciality repeating itself over and over again and resulting in a lot of waste.
