TELL THE TRUTH

ABOUT THE COLLECTION

Titled "CULT" and with an overall theme of ecstatic and rebellious energy, the new collection by Tell The Truth builds upon the last showcase in London which created so much buzz, people started describing the brand as a cult. The focus for this season is on sustainability, using eco-conscious materials such as vegan leather, next to washed nylons and oil-dyed cottons – fabrics absorbing light and reflecting mood. The color palette is built on gray, and red, with black as the foundation of the collection. The silhouettes are baggy, layered, and unisex, with a signature "three-layer cake" styling approach, creating fits that flatter both male and female bodies equally. Key looks include the “Midnight Set”, a full vegan leather look with rich movement and texture, the “Red Velvet Jacket”, a unisex piece with sharp cuts and tailored fluidity, as well as “The Bee's Knees”, a bold statement piece of the collection. 

All images are available at the official Berlin Fashion Week MEDIA HUB.

ABOUT THE BRAND

TELL THE TRUTH is an independent luxury streetwear label founded in Los Angeles by self-taught designer Rainy Womack. Known for its raw energy, cut-and-sew craftsmanship, and emotionally driven storytelling, the brand stands at the intersection of rebellion and refinement.

With over 12 shows under its belt — including ten showcases across Los Angeles and New York, and two back-to-back seasons on the official London Fashion Week calendar — TELL THE TRUTH has earned its place on the international stage. Each collection is presented through cinematic runway experiences that blend high fashion with underground culture.

The brand has been worn by influential names including Jay Shetty, Avril Lavigne, Dove Cameron, Jorge Masvidal, and Zendaya’s family, and featured in publications such as Vogue and GQ, as well as on Netflix’s Selling Sunset.

What began in the streets of L.A. has grown into a global fashion voice — unapologetic, powerful, and deeply personal.

This is fashion without compromise. Built by an outsider. Made to disrupt.