TELL THE TRUTH

ABOUT THE BRAND

TELL THE TRUTH is an independent luxury streetwear label founded in Los Angeles by self-taught designer Rainy Womack. Known for its raw energy, cut-and-sew craftsmanship, and emotionally driven storytelling, the brand stands at the intersection of rebellion and refinement.

With over 12 shows under its belt — including ten showcases across Los Angeles and New York, and two back-to-back seasons on the official London Fashion Week calendar — TELL THE TRUTH has earned its place on the international stage. Each collection is presented through cinematic runway experiences that blend high fashion with underground culture.

The brand has been worn by influential names including Jay Shetty, Avril Lavigne, Dove Cameron, Jorge Masvidal, and Zendaya’s family, and featured in publications such as Vogue and GQ, as well as on Netflix’s Selling Sunset.

What began in the streets of L.A. has grown into a global fashion voice — unapologetic, powerful, and deeply personal.

This is fashion without compromise. Built by an outsider. Made to disrupt.