Berlin Fashion Week Partner: Uber

© Daniel Roché
© Daniel Roché
This season, Uber is also making its debut at Berlin Fashion Week: For the first time the mobility company will be the official partner of Berlin Fashion Week 2024 and will be present in various ways during the fashion weeks in February and July 2024. As part of the partnership with Berlin Fashion Week, Uber will help organizing shuttle services for international guests and journalists and is also planning additional offerings for both domestic and international Fashion Week attendees. This includes activities such as ticket giveaways for runway shows and special promotions for rides booked through the Uber app in Berlin.

Another highlight is the collaboration with the Berlin-based and internationally acclaimed designer, Sia Arnika. In February, the Danish native will not only showcase her collections at Berlin Fashion Week but her looks will also adorn the designs of premium vehicles bookable via the Uber app. Those who wish to travel from show to show in one of these vehicles can select the new booking option "Berlin Fashion Week" in the Uber app.

"With our partnership, we aim to support the fashion scene and showcase our connection to the city of Berlin," says Christoph Weigler, General Manager Uber DACH. "We want to support emerging young artists and give them more visibility through our platform. Together with Sia Arnika, we are bringing a very special design project to the streets.”

Additionally, Uber is celebrating its tenth anniversary in Germany in 2024. In addition to the partnership with Berlin Fashion Week, the company has many other activities planned to celebrate this milestone. Uber is once again one of the main partners of the Berlinale and the Bundespresseball. Moreover, the company recently announced that the largest event venue in Berlin, the Mercedes-Benz Arena, will be renamed the Uber Arena from March 22nd. The Verti Music Hall will also receive a new name and will be called the Uber Eats Music Hall in the future.

About Uber

Uber is a technology company that connects people worldwide with a wide range of services at the touch of a button using a smartphone app. The mobility platform gives its users worldwide access to alternative transport options, food delivery services, and freight services, among other things. Uber is active in more than 10,000 cities in 71 countries and is revolutionizing the way people get around. In Germany, Uber's ride-hailing service is available in 19 regions: Berlin, Munich, Düsseldorf, Frankfurt/M., Wiesbaden, Mainz, Cologne, Hamburg, the greater Stuttgart area, and the Duisburg region, as well as Essen, Leverkusen, Neuss, Bergisch Gladbach, Bonn, Hanover, Mannheim, Augsburg, and Heidelberg.

More about Sia Arnika