HIGHSNOBIETY – BERLIN BERLIN

With its digital-first format BERLIN, BERLIN and in close partnership with the city Highsnobiety illuminates the space in which fashion, music, art, and design meet

Between January 22 and 24, Highsnobiety will launch a digital-first landmark experiential project, with Covid-compliant physical extensions that will revitalise and champion contemporary fashion, and culture in Berlin. Introducing BERLIN, BERLIN a dedicated content hub on highsnobiety.com which tells a story about the city’s relevant cross-genre lifestyle players in the most unified way.

With its digital-first format BERLIN, BERLIN and in close partnership with the city Highsnobiety illuminates the space in which fashion, music, art, and design meet and express themselves in the form of contemporary clothing and its progressive, visual communication. Selected contributions will be interpreted via augmented reality and launched into the cityscape, as well as into the safe spaces of everyone’s homes. For BERLIN, BERLIN, Highsnobiety utilizes its own media channels to put the city and its creative scene in the spotlight of a global stage.

Main contributors:

Highsnobiety presents BERLIN AUGMENTED BERLIN, an immersive group exhibition with AR art. Visitors are invited to use a smartphone or tablet to place the eight sculptures by Berlin artists in public spaces or within their own four walls. In this manner, visitors are able to experience art on the border between the real and the virtual world and can refashion their own immediate environment.

Main contributors:

The BERLIN AUGMENTED BERLIN exhibition is curated by Anika Meier and Highsnobiety.