Still a digital-first format at heart, BERLIN, BERLIN will expand to physical experiences and exclusive collection releases to form multiple touchpoints between the global Highsnobiety community and one of the world’s most vibrant and creative cities.
BERLIN, BERLIN is a pillar of Berlin Fashion Week showcasing art, fashion, music, and design from the local creative scene. The showcase provides an opportunity for contributors and creatives to express themselves in a variety of formats, including AR exhibitions, unexpected collaborations, clothing capsules, and more.
“Berlin - next to key cities like New York and others - has been a longtime home for us. Putting a spotlight on Berlin's creative energy has always been on top of our global team's mind. BERLIN, BERLIN is our platform to feature the top talent which has surrounded us for a very long time,” said Hendrik Juergens, Highsnobiety’s Director of Collaborations and Special Projects.
“We're grateful for the close partnership with the Senate Department for Economics, Energy and Public Enterprises, which led to the initiation of BERLIN, BERLIN during one of the heights of the pandemic in January 2021. This time, with Berlin Fashion Week having moved right next to Art Week, our program will continue to showcase locally rooted, globally relevant players from a variety of disciplines, and expand to exclusive product drops, physical experiences, as well as a design prize given out to some of Berlin's creative community," Juergens said.
Contributors to BERLIN, BERLIN include:
In celebration of creativity in the German capital, Highsnobiety is launching the BERLIN, BERLIN Prize, an award given to an emerging designer based in the city. Since its founding, Highsnobiety has been dedicated to advocating for the work of new designers and their hometown of Berlin shares in this spirit of innovation and disruption. Along with a panel of judges and experts, Highsnobiety will award the prize to a designer who is creating work that pushes the boundaries of their field.
Decision makers of BERLIN, BERLIN Prize are:
Benjamin Alexander Huseby (GmbH)
Errolson Hugh (ACRONYM)
Herbert Hofmann (Highsnobiety)
Mumi Haiati (Reference Studios)
Octavia Bürgel (032c)
Serhat Isik (GmbH)
Yolanda Zobel (Designer)
The prize is open to Berlin residents over 18 years of age, and particularly encourages those who have taken a non-traditional route into the industry to apply. The winner of the BERLIN, BERLIN prize will receive €20,000, which will be dedicated to expanding their practice. The winning designer’s work will also have the opportunity to be stocked in Highsnobiety’s Shop, along with their global curation of brands.
BERLIN, BERLIN will launch with a rolling slate of new programming and content beginning September 6 on Highsnobiety.com and throughout the city of Berlin until September 12.