From February 5th to 8th, visitors can look forward to innovative fashion in exciting locations and the premiere of a completely new event format.
In two weeks, Berlin will once again become the stage for new and established design talents. The final schedule has now been released, announcing additional highlights alongside the already known shows and side events. A new addition is the event format by the Berlin and Milan-based communication agency Reference Studios, titled 'Intervention' - conceived and curated under the direction of founder Mumi Haiati. Supported by the Senate Department for Economic Affairs, Energy, and Public Enterprises, the format will take place on Monday, February 5th. The exact location has not been publicly disclosed at the time of this announcement. However, Reference Studios points out that it is a former department store and 'an architectural gem of postmodernity' in Berlin-Neukölln.
The mission of 'Intervention' is to create an innovative platform for national and international designers seamlessly integrated into the official schedule of Berlin Fashion Week. Curated runway shows, presentations, installations, pop-ups, and showcases will bring the location's various floors to life. Shows will be presented by the labels Anonymous Club, Gerrit Jacob, and back2back (Yolanda Zobel & Marcelo Alcaide). In addition, the show of the German label LUEDER on February 7th will be part of the format, creating a symbiosis between Berlin Contemporary and 'Intervention'.
The show schedule will be supplemented with the following shows on Monday, February 5th, 2024:
• 12:00 PM - Gerrit Jacob by Gerrit Jacob
• 02:00 PM - back2back by Yolanda Zobel and Marcelo Alcaide
• 08:00 PM - Anonymous Club
You can find all shows HERE.
In addition to the Intervention shows, the ground floor of the location undergoes a metamorphosis and becomes Shayne Oliver's 'MALL OF ANONYMOUS,' an art-centered pop-up concept serving not only as a spatial showcase for the Anonymous Club but also featuring numerous other brands, including the London-based menswear label Olly Shinder. MALL OF ANONYMOUS is an experimental retail project exploring the intertwining of consumer culture, mass production, and art. Visitors are encouraged to recognize the boundaries between art and commercial products. Under the title 'P100,' Reference Studios presents the Georgian prodigy designer David Koma, based in London, for the first time in Berlin at another location. His first Press Day in the capital takes place on February 6th throughout the day by invitation.
Additional highlights recently added to the schedule include: Der Berliner Salon exclusively presents the works of participant Karen Jessen in the Kreuzberg premises of the prestigious Feuerle Collection art collection. Jessen's unique handmade clothing sculptures will be showcased in an installation that explores the boundaries between fashion and art. Another highlight is the F.A.Z. Fashion Reception, which, once again this season, invites protagonists from the German fashion and media landscape for creative exchange. The SBLMTN Studio Phygital Fashion Showcase on Wednesday, February 7th, combines physical design with modern digital creations, intersecting immersive environments and avatars. To conclude the Berlin Fashion Week, STUDIO2RETAIL x STUDIO183 invite everyone to the BFW Closing Party on Thursday, February 8th.
You can find all side events HERE.
Additional information, the complete schedule, and details about side events and shows are available on the official website of the Berlin Fashion Week.
Registration for individual shows and events is handled by the respective organizers, whose contacts are provided in the schedule.