HERE COMES THE SUN Spring/Summer 2022

© Printkultur
© Printkultur

Sun yellow, bright orange and flame red. The colours of the sun are experiencing a revival in fashion and giving us flashbacks to the late 1960s and early 70s. That longing for freedom, that carefree attitude and the general feeling that change is around the corner in all areas of life are again in the air. And the yearning for political and social change is also influencing today’s fashion. The colours of the sun were a radiant global trend. The bright robes of Buddhist monks and Hare Krishna followers inspired hippies, the jet set and then the whole world. The fashion was vibrant, joyful and impulsive. It was synonymous with transformation and sent a clear signal. Now, 50 years later, the sun is again rising in fashion – as an expression of a newfound confidence in the future. It is an emotive symbol of a new, more peaceful world. A better world.

Sun, sun, sun, here it comes.

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