MYKITA: Everything under one roof
In 2003 MYKITA founder Moritz Krueger realised his dream of having his own brand of avant-garde eyewear and has since been producing his exclusive pieces at the company’s centrally located premises together with his – now close to 300-strong – team. MYKITA started out in a former children’s daycare facility, called a “Kita” for short in German, hence its name. Today, almost 20 years later, it stands for the curiosity and love of learning that drive the business’s culture.
Moritz Krueger’s idea of opening his own manufacturing facilities was born out of necessity. The fact is that the machines generally used at that time were not capable of realising his innovative ideas for flat stainless-steel frames. Besides, the logistics infrastructure for such visionary young enterprises did not yet exist in the Berlin of the 2000s.
Achieving autonomy through pioneering spirit.
Moritz Krueger describes this step towards in-house production using his own equipment and specially developed processes as “self-industrialisation”. It was to become the essence of his whole brand philosophy, namely to unite the entire value chain, with its combination of traditional craftsmanship and advanced technologies, under one roof.
The manufactory laid the foundation for an equally profound and forward-looking sustainability concept, of which MYKITA is rightfully proud. The company’s holistic approach continues to play a key role in its resounding international success.
Acclaim for MYKITA’s vertical business model.
The teams are constantly interfacing with one another throughout the entire process – from the initial idea to product development and implementation through to the commercialisation of the MYKITA collections, the made-to-order production using raw materials that are largely sourced in Germany, then the final testing phase and marketing.
Although all of the company’s departments have expanded internationally, the team members working directly at MYKITA HAUS in Berlin benefit greatly from their proximity, which generates a natural dynamic of inspiration. This dynamic is key to the non-stop research and development that goes into MYKITA’s aesthetics.
What sets MYKITA eyewear apart?
The very first MYKITA collection was presented in Tokyo and Paris in 2004. It caused a sensation, because it was the first time that ultra-light, flat stainless steel was sculpted into shape. On top of that, the frames had, and still have, a truly innovative, patented hinge construction – see photos.
In 2011 MYKITA presented “Mylon”, the world’s first serially produced eyewear collection made using 3D printing technology. MYKITA patented its sophisticated laser sintering process as well as its unmistakable surface finishing process. By now the eyewear company’s pioneering role has been established around the world. Its 40 design awards in product, architecture and communication categories stand testament to its stellar reputation.
The joy of interaction and collaboration.
And MYKITA’s collaborations with high-profile partners from the arts and fashion scenes have also contributed to turning MYKITA HAUS into a veritable playground of creativity. New, visionary projects have emerged from collaborations with such inspired artists as Agathe Snow and Beth Ditto. MYKITA has also partnered up with companies such as Moncler, Ambush, Highsnobiety and, most recently, Leica to develop new collections. And the seasonal showpieces and special designs created together with fashion designers such as Maison Margiela, Bernhard Willhelm and Damir Doma have become something of a tradition. Customers, high-end opticians and fashion stores alike adore MYKITA’s offerings and appreciate this marriage of international flair with “made-in-Germany” sustainability. // Uta Gruenberger