Airbnb is partnering with Berlin Fashion Week

Airbnb and the Fashion Council Germany are teaming up for the upcoming Berlin Fashion Week. The partnership highlights Berlin as a fashion hub while also spotlighting the neighborhoods, hosts, and venues that shape the city’s atmosphere during Fashion Week.

Berlin Fashion Week is much more than just an industry event. It brings designers, buyers, editors, creatives, and international guests to the capital, transforming Berlin for a few days into a place where fashion, culture, city life, and exchange come together. In addition to runways, presentations, and events, experiencing the city itself plays a central role.

This is exactly where the new partnership between Airbnb and the Fashion Council Germany comes in. Together, the two partners aim to combine the international visibility of Berlin Fashion Week with the diversity of local neighborhoods. The focus is on a Berlin that is defined not only by well-known landmarks and central venues, but also by its neighborhoods, its hosts, and the many different perspectives on the city.

Experience Berlin, don't just visit it

Every year, people from all over the world come to Berlin for Berlin Fashion Week. Last summer, there were around 30,000 guests. For many, the experience of the city doesn’t begin with their first show, but rather where they stay, arrive, and move between appointments.

Airbnb has been part of this travel movement for years. During Fashion Week, hosts in Berlin open their doors to guests who are looking not just for a place to stay, but for a more personal connection to the city. The partnership with the Fashion Council Germany is now bringing this connection more into the spotlight.

Visitors are encouraged to discover Berlin beyond the classic tourist routes. After all, the city often reveals its unique character in places that feel less staged: in quiet residential streets, historic buildings, back alleys, outlying districts, and neighborhoods, each offering its own distinct perspective on Berlin.

“Every year, Fashion Week brings people from all over the world to Berlin’s neighborhoods—people who are open to new impressions, new encounters, and new experiences. We are very much looking forward to collaborating with the Fashion Council Germany and to showing together just how vibrant, diverse, and welcoming Berlin is—in every district,” says Kathrin Anselm, General Manager for Central and Eastern Europe at Airbnb.

Fashion as Part of the City

For the Fashion Council Germany, the partnership also reflects how closely fashion is connected to its surroundings. Berlin Fashion Week does not take place in isolation from the city. It is embedded in an urban network of the creative industries, culture, gastronomy, mobility, neighborhoods, and international exchange.

This connection is also economically significant. According to a study by the Fraunhofer IAO Institute, Airbnb guests in Germany spend an average of 131 euros per day. In Berlin alone, this led to total spending of over one billion euros in 2023. The international visitors to Berlin Fashion Week are part of this dynamic and help ensure that the fashion week has an impact far beyond the industry.

“Fashion doesn’t emerge in a vacuum—it emerges in cities, in communities, between people. The partnership with Airbnb reflects exactly that: We want to make Berlin Fashion Week more tangible, provide visitors with an authentic Berlin experience, and demonstrate how important the fashion industry is to the local economy,” says Scott Lipinski, CEO of the Fashion Council Germany.

A Different View of Berlin

As part of the partnership, selected Airbnb listings that showcase different facets of Berlin will also be featured. These include a stylish guest apartment in Lichterfelde West, an apartment in a historic building in Moabit, a factory loft on the Weißensee, a bungalow with a pool and sauna in Pankow, and a studio apartment in Westend.

The selection presents Berlin not as a uniform backdrop, but as a city of many different spaces and atmospheres. Each accommodation represents a different side of the capital: tranquility, architecture, design, neighborhood life, or a retreat in the midst of the urban environment.

In this way, the partnership broadens the view of Berlin Fashion Week to include an urban spatial perspective. Fashion is not only visible on the runway, but also in the way guests experience Berlin, move through the city, and interact with its people.

Through this collaboration, Airbnb and the Fashion Council Germany are therefore focusing on a form of visibility that extends beyond the event itself: for Berlin as an international fashion hub, for local neighborhoods, and for a Fashion Week that considers the city as a whole.