Greenshowroom and Ethical Fashion Show in new location and with new conference "FashionSustain"

With the relocation to the Kraftwerk, the Greenshowroom and the Ethical Fashion Show bring together sustainable fashion and innovation.

For the upcoming Berlin Fashion Week (January 16 to 18, 2018), the Greenshowroom and the Ethical Fashion Show Berlin are moving into a into a location in the center of Berlin, exactly: into the power Kraftwerk, where the FashionTech of the Premium Group and the new conference of the Messe Frankfurt "FashionSustain" will take place. Thus, innovation and sustainability are bundled even more.

"With our two fairs, we are moving into the center of Berlin Fashion Week, responding to the many requests of our exhibitors and visitors for better accessibility," says Olaf Schmidt, Vice President of Textiles & Textile Technologies at Messe Frankfurt. At the same time, Messe Frankfurt is intensifying its cooperation with the Premium Group within the framework of #Fashiontech, which will also take place in the pKraftwerk in January. In addition, Messe Frankfurt is launching a new conference called FashionSustain.

More information and registration for Greenshowroom:

More information and registration for Ethical Fashion Show Berlin:

FASHIONSUSTAIN: New conference during Berlin Fashion Week

The fashion and textile industry is currently developing a fundamental transformation process. Technological progress and the simultaneous strategic implementation of sustainability issues demonstrate a new understanding of innovation and drive a change process that benefits all stakeholders.

The fact that Premium Group and Messe Frankfurt want to cooperate more closely with each other in 2018 was already known in the late summer of 2017. Now, both trade fair organizers are also establishing a hotspot on the subject of sustainable technologies and innovations in fashion.

Under the name "FASHIONSUSTAIN Berlin", the conference will take place during Berlin Fashion Week, on January 17, 2018, at Kraftwerk Berlin. FASHIONSUSTAIN addresses itself to the professionals of the fashion industry as well as to a transdisciplinary professional audience and asks to face a critical discourse about the future of the fashion industry, so the organizers say.

The central theme of the conference is: "The Increasing Importance of the Circular Economy". Brands, developers, innovators, manufacturers, and researchers demonstrate and discuss how sustainable fashion techniques change the areas of athleisure, outdoor, sports, and apparel. Industry experts give visitors insights into the latest developments and future practices.

The Keynote speakers include well-known environmental activist Alexandra Cousteau (Good Impact Foundation) and renowned trend researcher Ellen Karp. Under the motto "Run for Circularity", the conference intends to take a holistic look at current developments and the potential of the latest innovative technologies and digitization trends.


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