Nana Bodywear video premiere – “Knitting Sustainability & Inclusion”
Founded by a German Sustain Concept finalist, Lydia Maurer (Swimwear-Make Phylyda), and two co-founders, Morgane Parizot and Kristin Sperling, Nana Bodywear is both a fashion and a femtech start-up, newly founded in autumn 2020. This early-stage start-up builds on the inclusive, sustainable and made-on-demand swimwear brand Phylyda. However - thanks to the cooperation with co-founders coming from engineering and digital innovation management backgrounds - with a decidedly technical and functional perspective.
Nana Bodywear focuses on smart yet aesthetic underwear design combined with a brand ethos focused on sustainability and inclusion.
Nana creates a product world that caters to the individuality of each body shape. It uses the opportunities and possibilities of digitalisation, taking into account its customers' need for customised products and good service. Nana Bodywear is committed to creating precisely designed fashion that is suitable for all body sizes, both in terms of fit and sustainability. At the same time, Nana Bodywear also aims to ensure that their prices are fair.
3D knitting techniques, as the preferred processing method, offer the possibility to work in a resource-saving way and at the same time to produce the individually manufactured pieces - made-on-demand and without stock build-up. At the same time, it is the knitting technique that makes it possible to build individual support functions into the models, depending on the respective size. A function that is particularly central to Nana's first Hero product, the bra.
Nana's inclusive thinking - especially when it comes to size - also means working with different standards in product development: Unlike traditional brands, size development is not based on a small 'size zero' size but on real - and extended - body measurement data.
As part of the German Sustain Concept, Nana is now being presented here for the first time as Lydia Maurer's new project instead of Phylyda. Instead of an exhibition, an explanatory video was chosen, not only because of the current Corona situation, which illustrates the Nana Bodywear concept very well. Rather, a virtual medium was deliberately chosen, which presents the digital character of Nana Bodywear even before the official launch. The video, designed using 3D animation and digital model development programmes, was created and realised together with a collective of Berlin 3D artists, @LoopingLovers, @Polygondressing and @TheGoodLifeCollective. Sound mix by @SofiaVelasquez, music 'Sensual' by Julian Stetter, 2019, Mireia Records. This video was created thanks to the financial support of the German Sustain Concept (GSC).
The German Sustain Concept (GSC) is a programme initiated by the Fashion Council Germany to promote young German designers, carried out under the patronage of the Federal Ministry for the Environment and in partnership with BIKINI BERLIN and NEONYT The programme promotes young talents and fashion brands based in Germany and focused on sustainability. The aim is the long-term successful establishment of the four participating brands: NANA Bodywear, Lara Krude, Working Title and Oftt.
Musik “Sensual” by Julian Stetter
Published 2019 by Mireia Records
Sound Mix by Sofia Velasquez
@ Bundesministerium für Umwelt, Naturschutz und nukleare Sicherheit