Berlin Fashion Week heralds the festival autumn
- Sustainability, digitalisation and the promotion of young talent are the focal points of Berlin Fashion Week.
- Comprehensive programme from 6 - 12 September, for the first time again in live formats as well as hybrid and purely digital events.
- Highlight: fashion week and art fair overlap and promise international trade visitors and consumers a whole series of special cross-culture events.
- The state of Berlin is supporting the reorientation of Berlin Fashion Week with 3.0 million euros in 2021.
Starting on 6 September, the entire metropolis will be swept up in fashion fever with around ten large main events and numerous smaller events and the radiance of the local scene will be promoted. Sustainability, digitalisation, cross culture, circular economy and the support of young creative talents dominate the concepts of this season, which will be extensively promoted by the Berlin Senate Department for Economic Affairs, Energy and Industry.
Ramona Pop, Senator for Economic Affairs and Energy: "Fashion is a statement and an economic factor for Berlin. That's why we promote fashion in the capital through a comprehensive package of measures; no other federal state has a comparable set of funding instruments. Our goal is to get as many companies and creative professionals as possible through the crisis. I am very pleased to get to know the diverse and creative ideas of the organisers of Berlin Fashion Week."
The merging formats Berlin Fashion Week and Berlin Art Week with the art fair POSITIONS merge into over 14 days full of event highlights.
The formats at a glance:
MBFW - Mercedes-Benz Fashion Week
Taking place from 6-8 September at Kraftwerk Berlin, MBFW relies on the established format of live fashion shows by renowned designers and the presentation of trends that will set the mood for the coming season. The public can also participate on mbfw.berlin, youtube and other social media channels.
THE BERLIN SALON
Within the framework of defilees, presentations and the curated group exhibition, DER BERLINER SALON presents collections by selected national design talents. The concentrated appearance of around 35 German designers at Kraftwerk Berlin illustrates a new, sophisticated and at the same time self-confident understanding of German fashion.
FASHION OPEN STUDIO X MBFW
The FASHION OPEN STUDIO initiative presents up-and-coming designers, established pioneers and key players of the sustainable fashion scene and shows the people and processes behind their collections. The programme in partnership with Mercedes-Benz Fashion Week also includes an exclusive mentoring offer, a fashion show and exhibition at Kraftwerk, collaborations with other retailers spread across the city and panel talks with international experts.
A-Gain: Guide to the Circular Economy
Just in time for the start of Berlin Fashion Week, a new guide makes it even easier to deal with fashion consciously and helps to extend the life cycle of a beloved garment and even save CO2: The A-Gain Initiative is launching a digital platform that, with the help of a detailed mapping and later also numerous FAQs, points the way to the right contact point for repairing, reusing or recycling textiles in Berlin.
Neo.Fashion. is a platform and hub for the best graduates of fashion schools in German-speaking countries. As part of Berlin Fashion Week, the most promising graduation collections from 13 universities in Germany are presented in exhibitions and show formats at the Alte Münze and the Best Graduate Award is presented at MBFW.
Berlin Fashion Network STUDIO2RETAIL
After months of closures, Berlin's retailers and brands are especially looking forward to opening their doors to visitors during fashion week: Under the title Berlin Fashion Network STUDIO2RETAIL, their own shops or studios will be presented and promoted in cooperation with the Fashion Council Germany, for example with special promotions, exclusive products or events taking place in the respective store.
202030 THE BERLIN FASHION SUMMIT
202030 - THE BERLIN FASHION SUMMIT brings together avant-garde creatives and diverse industry players to work together on solutions for the needs of different fashion industries, consumer cultures, innovation-driven sustainability and the fashion tech movement. Digital keynotes and talks open the dialogue to a broad audience and allow consumers to participate.
The interdisciplinary platform REFERENCE FESTIVAL establishes new hybrid formats that present art and fashion in harmony and yet challenge the viewer sensually and visually. This season, the festival once again offers a mix of real and virtual productions with contributions from Berlin and all over the world.
Highsnobiety curates BERLIN, BERLIN, a digital homage to the city and its creatives on the occasion of Berlin Fashion Week. The digital-focused programme features exclusive content from some of Berlin's best artists, designers, musicians and photographers.
From 9 September, the art fair POSITIONS invites you to an additional dialogue between fashion and art with the format FASHION POSITIONS. Fashion Positions, a still young B2C event format, enables 20 independent Berlin designers to present and sell their fashion label and current collection in a high-quality interdisciplinary art-fashion cooperation.
ABOUT YOU Fashion Week
As the final event of the fashion week, the ABOUT YOU Fashion Week will present the latest trends to Berliners and all visitors to the city in a B2C format. The focus is on a new generation of consumers who stand for a progressive new beginning and a future-oriented approach to fashion.