Bottom Line of Berlin Fashion Week: Numbers and Facts
Premium, accompanied by the other members of the PREMIUM GROUP - Seek, Bright and Show&Order - started off the ordering season between 17th and 19th of January 2017.
Ahead of all, the visitor response of the Premium gave cause for joy: With a spike of almost 7%, comparing to last season, this fair trade could already record an increase in visitor numbers the first day. The second day even broke all records since its founding and in terms of the internationality of the Premium. Also in this season, the Premium proved its internationality with 69% of foreign visitors: "To organize four trade shows and one conference was a new challenge. Every format had its own profile, which had been defined and implemented with detail. The quality and visitor frequency were very good at Premium, Seek, Bright and #FashionTech. At SHOW&ORDER it was more modest but the quality was clearly discernible. Especially, the organization of all events was extolled. High level of service is only given in Berlin. In international views, the PREMIUM GROUP showed that it’s the market place for Contemporary Fashion in Europe", defined Anita Tillman, Managing Partner PREMIUM GROUP, as this season’s challenges.
The Panorama could also list a remarkable increase of visitors that grew constantly on day 2. It wasn’t only the shown portfolio, the restructuring of the segments footwear and accessories, the extension of the +size segment Hipstar or the innovative product mix in the Nova Concept field that got all the attention but, furthermore, it was the premiere of the new lingerie hall centering in the focus this time. With more than 800 exhibitors on around 50.000 square meters, the Panorama concentrated more on the retail business and presented a bunch of inspiration and novelties as well as several retail-specific lectures, according to Jörg Wichmann, CEO of Panorama.
A fully booked Postbahnhof, a significant increase in visitors compared to recent years and quite a few collection innovations in the urban fashion culture. This is the conclusion of Greenshowroom and Ethical Fashion Show Berlin. With 179 international labels (40 of them international contemporary labels), the fair trade duo persuaded the audience with being the main platform for ecologically and sustainably produced fashion from 17th to 19th of January, during Berlin Fashion Week. Olaf Schmidt, Vice President Textiles & Textile Technologies of Messe Frankfurt gave a positive recap: "The fair trade duo convinced with high quality collections and a further enlarged exhibition space. The huge influx of visitors on all three days gave us the acknowledgement that our broad palette of offers was appealing to visitors. In particular, we noticed an increased interest in our concept from conventional buyers".
In the same time, SHOW&ORDER presented a new concept with around 180 collections from the segments womenswear, accessories, footwear, beauty and interior design at Kraftwerk Berlin. Extremely popular had been those collections that can’t be found online. Even if fewer visitors came to the SHOW&ORDER, the new concept was highly appreciated: "The emotional charging of this new feminine concept of SHOW&ORDER and the careful transposition of that was very well perceived. The SHOW&ORDER itself was praised as a coherent retail concept with the integration of beauty products and interior design themes included. The new concept inspires both visitors and exhibitors and sets new standards. The PREMIUM GROUP didn’t only strengthen the SHOW&ORDER but even took it to another level", said Verena Malta, founder and CEO of SHOW&ORDER.
Despite of freezing temperatures in the Arena Berlin where the Seek took place, right next to the neighbored action sports event of the BRIGHT, exhibitors, press members and buyers enjoyed the scene. From sneakers to denims, gadgets and home goods – Seek offered it all: 250 brands from the segments menswear, womenswear, footwear, accessories and lifestyle products showed their collections here.
All in all, the Berlin Fashion Week ended after four days with a very successful autumn/winter 2017/2018 season. The latest trends of spring/summer will be shown in July 2018.
Dates of Berlin Fashion Week Spring/Summer 2018: 4th to 7th of July, 2017