Press and sales showrooms during Berlin Fashion Week - the Highlights

@ Celine Witon
@ Celine Witon

Fashion Week is all about the story behind a collection, the inspiration of the designers and an impressive presentation of the designs. However, touching and feeling the clothes, processing them and the personal exchange between industry experts also play a central role.

During Berlin Fashion Week in July, in addition to the SEEK trade fair platform, there will also be press and sales showrooms at other locations in the German fashion capital for precisely this purpose. Here we would like to draw your attention to a few highlights:

BERLIN CONTEMPORARY Showroom:

The Fashion Council Germany invites representatives of the press, stylists, buyers and other fashion professionals to re-see the latest collections after the show of the following Berlin Contemporary designers in the SS25 showroom.

Tuesday, 2nd July, 2024:

MARKE
Milk of Lime
LUEDER
PLNGNS

Wednesday, 3rd July, 2024;

AVENIR 
Haderlump
Richert Beil
Sia Arnika

Thursday, 4th July, 2024:

Balletshofer
Clara Colette Miramon
DZHUS
Horror Vacui
SF1OG

In the intimate surroundings of the elegant Chateau Royal Hotel Berlin, the showroom offers a great opportunity to experience the creativity and craftsmanship behind the new collections up close. Appointments can be arranged by emailing  lydia.kleiber@fashion-council-germany.org 

REFERENCE FORUM: NEW WAVE

The first "Reference Forum: New Wave" is a unique showroom presentation of promising German design talents. 
It includes LVMH award nominees such as 

Amesh 
and the labels Katharina Dubbick
COLRS von Punk Zec
Ioannes
P.L.N,

and many more. 

Tuesday, 2nd July, 2024: 12:00 pm – 05:00 pm
Wednesday, 3rd July, 2024: 9:00 am – 01:00 pm

Location: Reference Studios Showroom, Potsdamer Str. 100, 10785 Berlin
Please register via e-mail to: intervention@referencestudios.com 

MELAGENCE Showroom:

Melagence presents its entire portfolio in its MELAGENCE showroom during Berlin Fashion Week, including international designers, contemporary and active wear brands.From 1 to 5 July, the showroom will be open to buyers and members of the press, offering an insight into the SS25 pre-collections. Appointments can be made to view the collections from 

Barena Venezia, 
Christian Wijnants, 
Diemme,
Arc’teryx Veilance, 
Valentine Witmeur Lab, 
Elho Freestyle, 
Zenggi 

and more is possible here .