PANORAMA shows up in January 2018 with a sharpened profile and new partner INNATEX

With the partnership of the trade fair for sustainable textiles, the Panorama presents itself in a contemporary and trend-setting way for the coming season in January 2018

After ten successful seasons, Panorama presents itself in a new light for the autumn / winter season of the Berlin Fashion Week from 16 January to 19 January: "Shaping Identities", on the one hand, is the motto of the fashion fair this year; on the other hand the appeal to exhibitors, buyers, trade fair visitors and interested parties.

In ten halls totaling 45,500 square meters, PANORAMA presents a contemporary, relevant selection of women's and men's collections as usual. New the upcomin g season is the aprtnership with the trade fair for sustainable textiles, INNATEX. The International Trade Fair for Sustainable Textiles draws on Panorama Berlin with its new concept XOOM, giving specialist buyers the opportunity to discover new green fashion brands for themselves.

The idea for the new platform XOOM at the PANORAMA Berlin has developed in intensive exchange with its exhibitors. "The brands wanted a piece of INNATEX in Berlin," says Alexander Hitzel, project manager of XOOM.

Also new: the Selvedge Run will take place in the immediate vicinity of PANORAMA Berlin, the Marshall House. Both trade fairs continue to operate independently, but profit from the synergies created by the joint location. The cooperation between the PANORAMA and the Selvedge Run should, for example, lead to a lasting connection with regard to the visitor service, which offers all actors long-term growth and development opportunities and, of course, easier access for the trade fair visitors.

Proven remains the "Fashion Tech Solutions powered by tools". In its second edition, the event will take place from 16 January to 18 January 2018. With a focus on RETAIL, it is dedicated to one of the central themes of the fashion industry and is committed to the digitalization of business processes. Experts from the industry will be discussing innovative success stories for the podium in three theme slots, following the prominently featured program items on the subject of fashion trends textiles and fashion trends footwear.

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