Campaign motif of the Berlin Fashion Week January 2017

The campaign motif of the Berlin Fashion Week January 2017 is fixed

The campaign motif for the Berlin Fashion Week in January 2017 was worked out and implemented in cooperation with photographer Vitali Gelwich and the Berlin stylist Julia Quante on behalf of the Senate Department for Economy, Energy and Enterprises as well as Berlin Partner for Economics and Technology. The focus was on current trend colors after forecast and a typical Berlin production. Campaign face is the model Sophia Wassermann, which carries exclusively clothes of Berlin designer.

In an elaborate shoot, the campaign motif was shot with Vitali Gelwich in December 2017. The styling was adapted to Berlin's zeitgeist - the outfits of Berlin designers, which characterize this style of the German capital, were indispensable. The result is three motifs that speak one language: Berlin Fashion Week.

The team

Photographer: Vitali Gelwich /

Hair & Make up: Kim Keusen using UND GRETEL Berlin /

Manicure: Sakuya Miesczalok using Chanel

Styling/Production: Julia Quante /

Model: Sophia Wassermann / SMC Model Management /

Kleidung auf Kampagnenbild:  Jacke von Nobi Talai und  Oberteil von Odeeh

Photographer Assistant: Marius Knieling / & Franz Becker /

Styling Assistant: Ricarda Venjacob

Concept: Uhura,