Call for Application: BERLIN SHOWROOM S/S 24




The showroom is planned for four days in the period from 28.09. - 02.10.23 during Womens Week Paris. Berlin-based labels can now apply to participate in the September Showroom via our website.

For the first time in many years, this season we are holding two showrooms on both dates of Paris Fashion Week. The first showroom in June will be in collaboration with Tranoï. There is also the possibility of a collaboration with the show again in September. It will be decided after the first showroom in early July if the collaboration will be continued or if there will be an own showroom again.

Deadline for the application is Sunday, June 11, 2023.

The participants are expected to be announced in mid-June.


Presentation in the showroom in Paris during Fashion Week and on the Berlin Showroom website and Instagram

  • Communication of the showroom to buyers and press
  • Editorial shooting with looks of the participating labels, 17 of the 18 editorials have been 
  • published by so far.
  • Sending out press material from the designers to journalists, editors and stylists.

During the showroom and the events, the presence of a representative of the participating label is required on site. In coordination with the Berlin Showroom Team, appointments with buyers or press representatives can be arranged and held on the showroom premises.


Also this season we support you in sales work and communicate with buyers. It is still important that you also invite and make appointments. The sales work of Berlin Showroom is purely assisting.

  • Presentation of the label as part of the general communication of Berlin Showroom (newsletter, DACH website, social media, printed materials, etc.)
  • Individual and personal invitation mailing to a targeted network of international buyers. 
  • During the showroom, a qualified, multilingual sales team with many years of experience is present for assistance.


The participation fee is 1,300 euros per label. The price is net plus applicable VAT.

We would like to point out that the deadlines regarding the payment period are very short, since the measures already start in June.


Applications will only be accepted via the online form on the website::

Deadline for the application is Sunday, June 11, 2023.


Please note the following deadlines. These are binding so that we can ensure good results and cooperation!

  • Registration deadline: 11.06.23
  • Announcement of participants: mid-June
  • Last date: Receipt of payment of participation fee: 26.06.23
  • S/S 24 samples for editorial shooting: beginning of July
  • Photos of the S/S 24 collection: end of August, preferably earlier
  • final submission of linesheets, price list, lookbook, press release: 01.09.23 preferably earlier


A jury of fashion experts will vote on which designers will be part of the upcoming Berlin Showroom season.

Criteria of the jury decision 

  • The fashion label must be established in Berlin/Brandenburg.
  • Unique selling proposition of the fashion label
  • Production capability of the fashion label
  • Quality and marketability of the collections

The selection of the participating labels will be announced by email. Further information can be found directly on the Berlin Showroom website. 

Berlin Showroom
Arne Eberle