Press, buyer, participation and registration information for the Berlin Fashion Week in July 2018

©Berlin Fashion Week
©Berlin Fashion Week
Berlin Fashion Week is about to begin! To give you an overview, to allow you to find the most relevant events and register, we’ve created this summary.

From the 3rd until the 7th of July, national and international fashion designer, buyer and press representatives assemble in Berlin. Various brands and designer present their latest collections. For everyone, who doesn’t want to miss current trends, it’s time to register and accredit for the events, exhibitions and fashion shows.

The Berlin Fashion Week is not responsible for the accreditation and tickets. Please contact the individual events listed below.

Registrations for fashion shows and presentations

Accreditation enquiries for shows and presentations will need to be addressed to Berliner Salon: and MBFW:

Der Berliner Salon, 5th-7th of July 2018

Germanys leading fashion talent present their collections Thursday until Friday, 05th-06th of July. During the format DER BERLINER SALON, which takes place at the historic centre Berlin, will show defiles and presentations for the eighth time.
Information about how to accredit:

MBFW (former Mercedes Benz Fashion Week), 3rd-5th of July 2018

„Follow MBFW – Liberate Fashion“, that’s the claim of this season’s MBFW. Visitors can look forward to a fashion focused, accessible concept with interesting developments. Together with the creative agency NOWADAYS, Mercedes Benz offers a platform to rising designers and established fashion brands to present their collections, twice a year.
More information:

You would like to contact the designers? Then please contact them directly. The contacts and agencies can be found on the websites of the designers.

Registrations for trade fairs

Premium Exhibitions, 3rd-5th of July 2018

Since 2003 PREMIUM has been at the forefront of the global trade show scene and the most important international business and networking platform for advanced contemporary fashion. As the trailblazer and pioneer in the industry, the PREMIUM team continuously analyses the latest lifestyle trends and new topics from all over the globe in order to define and present the trends of the future. With 1,000 brands and 1,800 collections, and with new labels making up to 30 percent per season, PREMIUM provides the industry with a handpicked selection of the most relevant and sought-after international collections – all under one roof. PREMIUM’s seasonal preview of international contemporary fashion presents buyers with an exciting overview of the upcoming fashion season.
More information about PREMIUM:

Panorama Berlin, 3rd-5th of July 2018

True to the meaning of the word panorama, Panorama Berlin offers a broad overview of national and international mens and womenswear collections. Thereby, it enriches the international trade fair landscape consistently with strong and relevant new brands from formal and casual wear, contemporary and denim to accessories, shoes, sustainable fashion and plus size as well as with selected lifestyle products. Since its premiere in January 2013, the fair quickly became internationally successful and today presents over 800 brands in eleven halls on more than 45.000 square meters of exhibition space.
Get more information about Panorama Berlin:

Show&Order X Premium: Trade Show for Fashion, Lifestyle & Experience, 3rd-5th of July 2018

Featuring a new, striking concept that veers away from conventional trade show concepts, SHOW&ORDER X PREMIUM presents an extensive portfolio comprising 200 fashion collections from all segments, together with retail experience products and concepts that captivate and inspire. After moving from Kraftwerk Berlin, in January 2018 SHOW&ORDER will be held at its new location for the first time: the KÜHLHAUS, which is very close by to PREMIUM, on the STATION-Berlin premises. The change of location goes hand in hand with the metamorphosis of the KÜHLHAUS into an experiential retail experience space that does not resemble a traditional trade show venue so much as reflect the look & feel of a department store. 
More information about Show&Order:

Greenshowroom and Ethical Fashion Show, 3rd-5th of July 2018

For another three days, Kraftwerk Berlin event centre is transformed into the international hub for sustainability and innovation in the fashion business. On two floors of the ‘Kraftwerk’, international labels present the latest street and urban wear, straightforward contemporary and high fashion, as well as matching accessories, such as shoes, belts, bags and jewellery. New: for the first time, beauty labels are showcasing their products on a separate area.
More information about tickets and accreditations for the Greenshowroom and the Ethical Fashion Show here:

Bright Tradeshow, 3rd-5th of July 2018

Since its debut in 2005, BRIGHT has become Europe’s leading specialist fair for street wear, skateboarding and board sports. Established brands plus up and rising labels show their collections in the B2B-area. This summer, there’ll also be a B2C community-area for the first time, which will show skateboarding as the experience: Sports, fashion and a cultural movement at the same time.
Further information for your visit at Bright:

SEEK, 3rd-5th of July 2018

Each season, selected brands present the latest trends of the street- and urban wear industry at SEEK. SEEK is to be understood as the Voice of Street Culture, with a portfolio that containts menswear-brands, plus a growing number of hand-selected women- and unisex collections. Amongst fashion collections, SEEK also presents a wide range of shoes, accessories, gadgets, cosmetics, and homeware. The leading moto for July 2018 is: Destination – meant is Berlin and especially SEEK as the destination.
More information about SEEK:

Selvedge Run, 3rd-5th of July 2018

Selvedge Run’s principle is long-lasting instead of “Fast Fashion”. That’s why it stands for the unique exhibitor-mix of young innovators and character strong pioneers, which put focus on high-quality materials and ambitious processing. With the motto “The Essence”, Selvedge Run will take place in a new location for the July 2018 season. The new location is also located at the exhibition centre City of West, but it offers more space, improved logistical conditions, and an attractive outside-area. The close cooperation with Panorama continues.
Find more information about Selvedge Run:

Playtime Berlin, 4th/5th of July 2018

At the 4th and 5th of July, Playtime Berlin takes place. The exhibition, which presents children’s lifestyle labels is located at Palazzo Italia in Berlin-Mitte. More than 120 brands and designers present over two days children’s clothing, clothes, and present- and stationary products, plus care products.
Further information about the registration:

Registration for the conferences

#FASHIONTECH Berlin, 4th of July 2018

#FASHIONTECH – the conference on the future of fashion, that was founded in January 2015 by the PREMIUM GROUP, connects fashion with the tech, creative and start-up industries, covering all aspects of digital transformation, innovation and disruptive technologies. Twice a year, global players, industry insiders, communications experts, designers, start-ups and politics gather to discuss developments, potentials and new approaches as well as generate new business and foster exchange.
More information about #FASHIONTECH:

FashionSustain, 3rd of July 2018

The second FASHIONSUSTAIN conference on the 3rd of July 2018, will turn its full attention to shoes, sneakers and the full range of leather and leather production. Get involved in this gathering of the world’s leaders of future-oriented business and design approaches and find out more about what sustainable innovations for the future of fashion will look like. Not only an expert conference, but the single most significant hub for future fashion and sustainable innovation: FASHIONSUSTAIN is held under the same roof as Ethical Fashion Show Berlin and Greenshowroom, which present everything from sustainable fashion and accessories from streetwear style to elegant styles.
More information about FashionSustain:

Satellite events and aftershow parties

In the calendar of the Berlin Fashion Week all events are listed. Both the fairs and the fashion shows, as soon as they are announced. Aftershow, pop-up shops, beauty lounges and other side events are listed here, too.
An overview of the events can be found here:

Press information about the fashion city Berlin

Further information on how to register:

For further press enquiries (no registering enquiries) please contact