THE NEW CONCEPT COMPETITION FOR BERLIN FASHION WEEK JULY 2024

The summer edition of Berlin Fashion Week will take place from 1 to 4 July 2024. The Berlin Senate Department for Economic Affairs, Energy and Public Enterprises, together with the Fashion Council Germany, is once again organising the BFW concept competition. Innovative presentation formats and event concepts are being sought, which will be honoured with prize money of up to 25,000 euros. The focus is on promoting German design talents with their sustainable, inclusive, and creative ideas.

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Berlin, 06.03.2024: Berlin Fashion Week has cemented its position in the international Fashion Week calendar with the February 2024 edition. The positive transformation of Berlin Fashion Week and the international relevance of the formats, events and shows presented were particularly evident. The designers' collections and presentations were characterised by high-quality craftsmanship, creativity, and talent.

In order to build on the success of previous seasons and further promote design talent, the Berlin Senate Department for Economic Affairs, Energy and Public Enterprises, together with the Fashion Council Germany, is once again organising the BFW concept competition for the July edition. The aim is to strengthen the innovation and growth potential of the Berlin and German fashion industry, the stationary retail trade, and local designers in and from Berlin. The concepts can be submitted in two categories from 6 March 2024:

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STUDIO2RETAIL

We are looking for diverse platforms and presentations that are freely accessible to end consumers and thus give them access to Berlin Fashion Week. Prizes will be awarded to the most innovative B2C event concepts from Berlin fashion labels, stationary retailers and events that focus on German fashion, deal with topics such as sustainability, innovation or diversity and achieve above-average media impact. The five best concepts will receive prize money totalling 5,000 euros each. For the second time, Berliner Sparkasse is providing a sixth prize of EUR 5,000 so that even more creative ideas can be supported in the July edition.

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BERLIN CONTEMPORARY

The centrepiece of Berlin Fashion Week is formed by the designers' outstanding collections and the shows at which they are presented to a specialist audience. The Berlin Contemporary category honours show concepts that impress with a sustainable approach and new ideas and are characterised by a particularly creative approach. In addition to the show concepts, both the past designs and the planned collection will be assessed for their design standards, quality of craftsmanship and commercial potential in an international context. The competition is aimed at both established designers and up-and-coming young talents.

The 16 most convincing concepts from Germany will be honoured with prize money of 25,000 euros each. In solidarity with Ukraine and the Ukrainian Fashion Week, two Ukrainian labels will also be honoured this season.

The competition concepts can be submitted until 01 April 2024. Details on the conditions of participation at: https://fashionweek.berlin/en/berlin-contemporary.html

A jury of industry experts will then select the winners, who are expected to be announced at the beginning of May 2024.

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Click here for the downloads: Press Release & Images

If you are interested in interviews or further information, please contact:

Press contact:

Fenja Niechoj

Communications Manager, Fashion Council Germany

press@fashion-council-germany.org

t +49 30 994 0489 – 53

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About Berlin Fashion Week: here

About Senate Department for Economic Affairs, Energy and Public Enterprises / Projekt Zukunft: here

About Fashion Council Germany:here

About Berliner Sparkasse: here

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The competition is financed by the state of Berlin and ERDF funds: