Review: Berlin Showroom AW 18/19
Berlin Showroom finishes the season with positive results: the co-operation with Austria and Switzerland obtained distinct results and gives important impulses.
Austrian Fashion Association, Mode Suisse, and Berlin Showroom brought together for the second time already, around 30 fashion brands from German-speaking countries, among them 12 Berlin-based designers, which presented their latest collections for the Fall/Winter Season 2018/2019. The concept proved to be successful and for the second season, a rise of around 51% regarding the buyers was documented.
The Berlin Showroom on it’s own registered more than 350 buyers, press and industry representatives.
The new well-located venue added to the success with a space of over 300 square metres and its inviting store front, which brought together established stores (e. g. 10 Corso Cosmo, Mailand), international journalists and various media (e. g. Vogue Germany/Italy/Korea) under one roof.
Due to the big shop windows, the presentation space with its clothes racks was visible from the streets, which drew the attention of the audience and pleased the organisers.
By co-operating, the unique designers and organisers place themselves not just strategically smart under one roof, but they also accessed new target groups and presented themselves strong together.
Following designers presented their collections as part of Berlin Showroom:
- Agnes Nordenholz
- Esther Perbandt
- Friederike Haller
- Hien Le
- Last Heirs
- Tata Christiane
- Vladimir Karaleev
Der Berlin Showroom
Twice a year, Berlin Showroom offers Berlin designers the opportunity to present their collections and innovative ideas in front of an international audience. Initiated by Projekt Zukunft/the Senate Department for Economics, Energy and Public Enterprises and funded by the „Programm für Internationalisierung“, plus instruments of the EFRE-Fond.
About Projekt Zukunft
Projekt Zukunft is part of the Senate Department for Economics, Energy and Public Enterprises – is the Berlin state initiative to support the growth areas information and communication technology, media, and creative industry.
Projekt Zukunft works out strategies for the location Berlin, builds platforms, initiates networks, organises the communication with businesses, develops new funding instruments, creates studies and realises innovative projects of the economy and the society. Further information: http://www.berlin.de/projektzukunft/