When Fashion Meets Photography: DER BERLINER SALON at the Museum of Photography
To kick off Berlin Fashion Week 2025, DER BERLINER SALON once again makes a statement for the visibility and relevance of German fashion design: on 30 June, the renowned group exhibition will open at the Museum of Photography, officially becoming part of the Berlin Fashion Week schedule.
Fashion Design in Dialogue with Photography and Art
This year’s opening takes place in the halls of the Museum of Photography in Berlin-Charlottenburg – a venue that has long been associated with the interplay of fashion, body images, gender roles and social performance. The Helmut Newton Foundation, together with the Art Library, curates a programme that stages contemporary photography across more than 2,000 square metres, including the current exhibition Polaroids, which provides a striking foundation for new perspectives on fashion design.
“Fashion is meant to be worn AND seen. Photographs turn fashion into a major theme of our visual culture and into an experience for everyone. This connection is central to the Art Library, with its unique museum collections on fashion, design, architecture and photography. That is why we are especially delighted to welcome DER BERLINER SALON to our Museum of Photography.”
– Moritz Wullen, Director of the Art Library – National Museums in Berlin
Curated, Supported and Anchored
The group exhibition is initiated and curated by Christiane Arp, Chair of the Fashion Council Germany, and Marcus Kurz, Managing Director of the creative event agency Nowadays. The initiative is realised with the support of the Berlin Senate Department for Economics, Energy and Public Enterprises.
By choosing this cultural context, DER BERLINER SALON consistently pursues its aim of presenting German fashion within a broader societal and artistic framework, while creating new platforms for design promotion in Germany.
“In 2003, Helmut Newton made the decision to bring his significant photographic archive back to his hometown Berlin. To that end, he founded his own foundation in cooperation with the Prussian Cultural Heritage Foundation.
His world-renowned and internationally exhibited body of work is fundamentally rooted in fashion, along with his distinctly independent and highly individual interpretation of the international fashion scene of the time.
Over five decades, Newton not only worked for the most prestigious magazines but also collaborated directly with the most influential designers of his era, producing iconic images of sometimes revolutionary fashion creations.
We are therefore very pleased that, together with DER BERLINER SALON, a new experiment is now beginning, presenting contemporary German fashion design in direct dialogue with Newton’s fashion photography. The current Polaroids exhibition at the Helmut Newton Foundation offers a fantastic resource for such a juxtaposition and will undoubtedly generate new images and open up surprising imaginative spaces.”
– Dr Matthias Harder, Director of the Helmut Newton Foundation
Participating Designers:
ALEKSANDER KUDRISCHOW, ALAN HAMLIKO, ALEXANDER GIGL, ANNE BERNECKER, AUTEL, AZURA, CAROLIN BOCKSTALLER, CAROLIN DIELER, CHELSEA JEAN LAMM, CLARA RATHKE, ELODIE CARSTENSEN, FABIENNE PERANOVIĆ, FORK AND KNIFE, FRANZISKA BAUER, GLORIA HOHMEISTER, HASEMAN.N, HERON MORTUUM, INLÉ STUDIO, I‘VR ISABEL VOLLRATH, J.A.I.W, JB ARCHIVE, JING-JIE HUANG, JON LIESENFELD, JONATHAN AUREL RICHTER, JULIANE BUCHHOLZ, JUN MAYERS, KHULAN KLECKER, LAU DE SOUSA, LAURA SILBERZAHN, LEA LAHR, LENNART BOHLE, LES PAPILLONS ET MOI, LILIAN BRADE, LITHIUM OAK, LUCA SOPHIA LOMB, MAATREV, MAIRA GATH, MARIE-LOUISE MÜLLER, MARTIN NIKLAS WIESER, MICHELLE BOHNES, MUNTER, NICOLE KIESEL, NOWRUBI, OBJEKT, PANOS GOTSIS, PAULA KUNKEL, PAULINA BONGARTZ, PEGAH MUSAWI NATANZI, PLAID-À-PORTER, SILJA MEISE, TIMO KURZ, UNVAIN, WMB
Exhibition Dates
Opening (by invitation only):
30 June 2025
2:00–5:00 PM
Helmut Newton Foundation, Jebensstr. 2, 10623 Berlin
Public Opening Hours:
1 to 6 July 2025 inclusive
Daily from 10:00 AM to 6:00 PM
Admission: €12 / concession €6
Helmut Newton Foundation, Jebensstr. 2, 10623 Berlin
Press Contact and Further Information:
clara.kacinari@nowadays.de
@derberlinersalon