Reference Studios: Pioneering Creativity at Berlin Fashion Week
The premiere of "Intervention" during the last Berlin Fashion Week in February attracted a highly fashionable audience and generated significant international media attention and buzz. This successful debut was the brainchild of Mumi Haiati, founder of the Berlin and Milan-based communications agency Reference Studios. Established in 2017, Reference Studios has quickly become a powerhouse in fashion communications, known for bridging the gap between youth culture and luxury fashion.
This summer's Berlin Fashion Week, from July 1st to 4th, sees Reference Studios at the forefront with a series of high-profile events, including the Intervention showcase featuring top international designers. In a Vogue interview given in February 2024, Mumi Haiati shared his vision behind the concept: “First, we thought about what Berlin stands for. What is the city's greatest asset? For me, it’s the community, the creativity, and of course, the amazing, unique nightlife. The brands involved within Intervention have their own communities, creating a tangible support system at Intervention. It’s about cross-pollination and defining a new quality for Berlin.”
With its curated shows and powerful collaborations, Reference Studios continues to push boundaries, fostering creativity and innovation in the heart of Berlin.
“We thought about what Berlin stands for. What is the city's greatest asset? For me, it’s the community, the creativity, and of course, the amazing, unique nightlife."
Mumi Haiati
C.P. Company ‘LABORATORIO’: A Berlin Debut
One of the week’s highlights is the introduction of C.P. Company’s ‘LABORATORIO’ to Berlin, hosted in collaboration with Reference Studios. This innovative platform, dedicated to repair, upcycling, and customization, makes its debut outside Italy, offering a unique hands-on experience.
C.P. Company's vision has always questioned the relationship between products and their users. 'LABORATORIO' embodies this ethos, transforming the lifecycle of garments through interactive workshops and showcasing pioneering items from the C.P. Company archive. Workshops, which require private invitations, will delve into the brand’s DNA with sessions on innovative materials, hybrid designs, and visual customization.
EXHIBITION (open to public):
July 2nd & 3rd, 11 - 6 PM
Trust, Kluckstraße 25, 10785 Berlin
Workshops (by invitation only):
‘CORE MATERIALS: DESIGN WORKSHOP’ with GORE-TEX: This workshop focuses on understanding and utilizing various fabrics and patterns to create unique garments, guided by Berlin-based fabric experts.
RE-DESIGN THINKING: HYBRIDESIGNING WORKSHOP’: Participants will upcycle C.P. Company garments into new hybrid designs with the help of a skilled seamstress, showcasing sustainable fashion practices.
‘VISUAL REWORK’: This session will explore visual customization techniques, allowing participants to create bespoke designs on garments using advanced printing methods.
The Intervention Shows (by invitation only):
On Monday, July 1st, Reference Studios will host four major fashion shows at the iconic Tempodrom, each showcasing unique and avant-garde collections:
Claudia Skoda at 12 PM: Renowned for her intricate knitwear, Claudia Skoda continues to captivate the fashion world with her distinctive style.
LUEDER at 3 PM: LUEDER's latest collection, "RUBEDO," promises to be a bold exploration of form and material, pushing the boundaries of contemporary fashion.
GmbH at 6 PM: Known for their politically charged designs and sustainable practices, GmbH returns to the runway with their latest collection, promising to make a powerful statement.
Anonymous Club by Shayne Oliver at 8 PM: The "Anonymous Club Runway Show - Fantasia 2024: “FREUDIAN GLITCH" will close the day with a dynamic and provocative display, true to Shayne Oliver's visionary style.
GmbH Temporary Store
Besides their fashion show GmbH takes over Reference Studios’ exhibition space on Potsdamer Straße, with an exclusive preview of the new SS25 collection as well as a curated selection of current pieces, available for sale:
Pop Up Store (open to public):
July 2nd to 5th, 12 - 7 PM
July 6th, 12 - 6 PM
Potsdamer Straße 100, 10785 Berlin
Find all details in the Official Schedule.