Don't miss these: The Berlin Contemporary Newcomer AW25
For the fifth time, 19 brands were honoured in the ‘Berlin Contemporary’ category of the BFW concept competition. In addition to established names such as William Fan, Sia Arnika and SF1OG, there were also five exciting newcomers this season that impressed with innovative concepts, sustainable approaches and unusual designs. Find out who is shaping the future of the Berlin fashion scene and why these brands are worth a closer look here.
Andrej Gronau
With his eponymous label, Andrej Gronau focuses on fashion that puts individuality centre stage. Since founding the label in 2022, the German designer, who completed his master's degree at Central Saint Martins in London, has combined nostalgic elements with modern, timeless silhouettes that challenge gender boundaries and break down stereotypes. His gender-fluid designs invite you to experience fashion in a playful new way. Gronau creates clothing that is not only worn, but experienced - a reflection of personal identity and social values.
COLRS
COLRS, the label founded by Zec Elie-Meire in 2017, stands for modern, effortless lightness. The Haitian-German designer combines influences from his multicultural roots with the rebellious energy of punk in his striking creations. COLRS is characterised by contemporary designs that embody spontaneity and authenticity. From its beginnings with upcycling projects to international showrooms in Paris and Lagos, the label brings cultural codes into a modern context. Its collections are an attitude to life: unconventional, playful and light.
Laura Gerte
Laura Gerte creates transformative fashion that rethinks the boundaries between human and technology. Her designs, inspired by Donna Haraway's ‘A Cyborg Manifesto’ and the anime ‘Ghost in the Shell’, question the dissolution of concepts of identity and combine dramatic silhouettes with hybrid textile forms. The focus is on fashion as an expression of strength and identity. Gender-neutral designs adapt to different body types and promote the wearer's self-confidence. Laura Gerte creates fashion that is not only wearable, but also emphasises concepts of identity.
PALMWINE IceCREAM
PALMWINE IceCREAM focuses on the recycling of existing materials, the utilisation of leftover stock and the appreciation of traditional craftsmanship. Designer Kusi Kubi's label is inspired by the rich cultural diversity of Ghana and combines vibrant colours, expressive patterns and artisanal techniques with innovative design approaches. In his collections, Kubi combines cultural traditions with modern concepts: the gender-neutral designs, which tell the stories of each woven garment, make it clear that fashion can be more than just clothing.
SVEASØN
With her label SVEASØN, Svea Beckedorf takes the combination of fashion and art to a new level. Her collections are based on sculptures that question gender, language and social norms and become wearable works of art. The designer draws inspiration from molybdomancy, an ancient art of divination, as well as the traditional craftsmanship of Hamburg. Organic shapes, reversible designs and Beckedorf's artistic signature make SVEASØN a brand that sees fashion as a medium for creativity and individuality.