“METAMORPHOSIS - dialogues about change”: What to expect from this season’s talk format
The talk event series "METAMORPHOSIS – dialogues about change" is returning for its third installment during Berlin Fashion Week SS26. From June 30–July 3, key industry players will exchange ideas on the ongoing transformation in fashion. Here are the highlights of this season’s edition.
Initiated by the Fashion Council Germany and powered by eBay, "METAMORPHOSIS – dialogues about change" brings together diverse perspectives from fashion, technology, culture, media, and the startup scene to reflect on the necessary changes within the industry and to explore new paths through engaging conversations. Under the main themes of circularity and creativity, a wide range of talks, interviews, and keynotes will be held over four days by and with national and international industry experts, focusing on various aspects of the inevitable transformation of the fashion landscape. In addition to industry professionals, the event is aimed at a wider audience and interested individuals.
Scott Lipinski, CEO of the Fashion Council Germany, says: “With ‘METAMORPHOSIS’, we are establishing a platform that addresses the urgently needed transformation in the fashion industry and presents solutions. Innovation, creativity, and open dialogue between the industry and the public are essential to shaping a circular future.”
Over 40 industry experts will take part in the SS26 edition to share their insights and knowledge.
Among the speakers are:
- Toni Garrn (Model & Founder, Super Flea Market),
- Dr. Saskia Meier-Andrae (General Manager, eBay Germany),
- Heiko Desens (VP Creative Director & Innovator, PUMA),
- Alexis Hoopes (VP Global Head of Fashion, eBay),
- Ben Hanson (Editor-in-Chief, The Interline),
- Dr. Logan McCage (Head of Research and Insights, INQOVA Technologies),
- Julien Rosilio (Founder & CEO, Oriane),
- Edward Buchanan (Fashion Director Milano, Perfect Magazine)
The program has once again been developed in collaboration with Ann Claes, co-founder of the Belgian agency Masjien, to incorporate an international perspective from the very beginning of the concept phase. Highlights of the event include:
Monday (30.06): Redefining Retail: The Shift toward Purpose, Personalisation & Experience
Retail is no longer just about transactions – it’s about transformation. This forward-looking panel dives into how brands and retailers are redesigning the shopping journey to prioritize meaning, connection, and individual expression. With Alexis Hoopes – Global VP of Fashion eBay, Benjamin Patch – Creative Director at Voo Store and Theresa Schleicher – Retail Innovation Specialist
Tuesday (01.07): Innovation with Intention: eBay’s Role in the Circular Shift
From preloved style to premium resale, eBay has quietly shaped circular fashion for decades. But its impact goes far beyond transactions. In this keynote, discover how eBay is leveraging technology, partnerships, and engagement to support a safer, smarter recommerce ecosystem – not just on its platform, but across the industry. By investing in scalable solutions, fostering industry collaboration, and championing trust and transparency, eBay is creating meaningful impact across the circular fashion ecosystem. With Henri Jaanimägi – Global Head of eBay Ventures eBay
Wednesday (02.07): Let Clothes Do Good – In Conversation with Toni Garrn
Supermodel and activist Toni Garrn and Christiane Arp, chairwoman of Fashion Council Germany, discuss fashion as a force for good. From conscious collections to empowering initiatives, hear how style and social impact can walk hand in hand.
Thursday (03.07): Inside PUMA: Shaping Culture Through Story
A brand’s soul goes beyond style – it’s shaped by purpose, culture, and the pulse of its audience. In this conversation, Heiko Desens, VP Creative Direction & Innovation at PUMA, unpacks how shifting market dynamics, Gen Z values, and the evolving meaning of cultural relevance are reshaping brand identity. From storytelling to strategy, discover how PUMA stays connected to the “why,” stays ahead of trends, and builds a brand that resonates – now and next.
Thursday (03.07): Consumers x Creativity: Understanding mindsets to shape a more creative future
Ashley Krupnik from trend forecasting agency WGSN, will shed light on the value of creativity in the age of imagination. Through a short analysis of societal trends, she will outline shifts impacting the future of creativity and consumer connections.
“Our partnership with the Fashion Council Germany is a key part of our vision to drive the circular economy forward in the fashion industry. As a pioneering pre-loved marketplace, eBay promotes innovation and creative solutions that make it easier for both brands and consumers to participate in a functioning circular fashion economy — with the goal of fundamentally transforming the industry,” says Mandy Krüger, Head of Fashion at eBay.
In addition to inspiring panels, talks, and keynotes, the event also offers valuable networking opportunities. Networking breaks between sessions encourage active exchange and further conversations to promote discussions about the future of fashion both on and off stage.
Find the full schedule and all speakers here.