These are the jury members of the Concept Competition AW26

For Berlin Fashion Week from January 30 to February 2 2026, Fashion Council Germany and the Berlin Senate Department for Economics, Energy and Public Enterprises/Project Future will once again award funding for particularly innovative, creative and sustainable concepts in two categories. 

For Berlin Contemporary, 19 brands will each receive €25,000 in support — including up to five international labels, with at least one from an African country. As part of STUDIO2RETAIL, the six best event concepts — also open to end consumers — will each be awarded a prize of €5,000. Once again, the Berliner Sparkasse will provide the sixth prize. 

Two international jurys, made up of renowned industry experts, will select the most compelling show and event concepts and also form the official schedule of Berlin Fashion Week.

This season's jury members for the Berlin Contemporary category are:

Blake Abbie: Editor-in-Chief, A MAGAZINE CURATED BY; Christiane Arp: Chairwoman of the Board, FASHION COUNCIL GERMANY; Johanna Dramé: Executive Advisor for Fashion Industry, SENATE DEPARTMENT FOR ECONOMIC AFFAIRS; ENERGY AND PUBLIC ENTERPRISES; Ola-Oluwa Ebiti: Contributing Editor, ANOTHER MAN; Herbert Hofmann: VP Creative & Buying, HIGHSNOBIETY; Stavros Karelis: Founder & Buying Director MACHINE-A; Sara Sozzani Maino: Creative Director, FONDAZIONE SOZZANI; Bosse Myhr: Director Menswear, Womenswear and Childrenswear, Buying, SELFRIDGES & Co; Patrick Pendiuk: Fashion Features Director, VOGUE GERMANY

In the STUDIO2RETAIL competition category, the six best event concepts – which are also accessible to end consumers – will be awarded prize money of €5,000 each. Berliner Sparkasse is once again providing the sixth prize.

The following experts will form the jury for the STUDIO2RETAIL category:

Johanna Dramé: Executive Advisor for Fashion Industry, SENATE DEPARTMENT FOR ECONOMIC AFFAIRS; ENERGY AND PUBLIC ENTERPRISES; Kerstin Geffert: Founder and Managing Partner, SILK RELATIONS GMBH; Scott Lipinski: CEO, FASHION COUNCIL GERMANY; Norma Quinto: Managing Director, QUINTO; Grit Thoennissen: Fashion & Society Editor, DER TAGESSPIEGEL; Dries Vriesacker: Stylist, Co-Founder & Creative Director, ENFNTS TERRIBLES